Wednesday, May 22, 2013

Samsung, Google Gain On Apple In Brand Value, Customer Satisfaction

Tech giants Google and Samsung had made gains on rival Apple in two separate rankings, signaling that the Cupertino company’s grip is loosening from the electronics industry, reports LA Times. While Samsung and Google made significant gains, Apple still held on to the top spots in both rankings but its ratings dropped down or barely had growth.

According to the annual BrandZ list by Millward Brown Optimor, which ranks world’s top 100 company brands, Google saw its growth by 5percent and jumped higher by two spots to take second place behind Apple which led to its increase in Google’s brand value.

Currently, Samsung ranks No.30, but that’s 25 spots higher than a year ago as the company’s brand value increased by about 50 percent. As a result, South Korean tech giant’s brand value increased from $14 billion to more than $21 billion.

However, the value of Apple stands at more than $185 billion even though it had only 1 percent of growth in brand value. The company failed to improve its score in terms of customer satisfaction and thus the numbers dropped by two percentage points from 83 in 2012 to 81 in 2013. Simultaneously, Google’s Motorola brand saw a jump in score by 5 percent from 73 in 2012 to 77 in 2013, ranking immediately after Apple and Samsung improved by 7 percent from 71 to 76 this year.

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