Monday, July 15, 2013

5 Ways to improve your online store traffic

Author Bio: Michelle Patterson has written hundreds of articles on a variety of topics for more than seven years. She has worked as an Administrative Assistant for more than 15 years. She loves to travel and write. Topics that she writes on include alternative energy, healthy living, home design, career advancement, travel, SEO marketing and website content.



If you have a retail business, you want to make sure you attract as many customers as possible to your store. Almost everyone gets on the internet to search, play, work, and shop. Millions of people shop online and millions prefer to shop online than offline. If you don’t have online shopping options available through your business or website, you are missing out a swarm of internet traffic and people who are constantly online searching for great deals and new places to shop.
Here are 5 ways to improve your online store traffic.

Convenience
Online shopping is convenient. It affords customers the opportunity to shop at their leisure 24/7. They can shop during and after normal retail business hours and even on major holidays when most offline stores are closed. Make your online store convenient for customers to shop by providing 24/7 service. Attract customers from all over the world with easy access to the store, and easy methods for payment.
 
Payment options
Many people prefer to shop online because it saves them time and money. Accept all forms of credit cards and also offer online payment methods such as Paypal, Payza, and even Western Union. This means your business is making money while offline stores are closed and while you are asleep. Make sure you offer refunds or money back guarantees. Make sure your terms and conditions are clear.

Discounts
Another way to save money is with online coupons and discounts. There are places online, including the store itself that offers coupons online to use for online purchases. Before or during the time you are shopping online, you can visit GreatDeals.com website for reference: GreatDeals.com to search for coupons and discounts to use on items you may be looking to purchase. This is a great way to drive traffic to your online store. People constantly look for special deals and discounts.

This is a huge advantage. Since most of these coupons can only be used online, it will entice customers to visit your site and purchase items for a discount they can’t get offline. Another advantage is the fact that most people hate dealing with long lines, backed up traffic, and crowded parking lots, shopping online helps them avoid all these hassles.
Exposure

Make sure you advertise your website in a number of ways to get the maximum exposure. In order to get your online store out there, invest time and money in various online marketing techniques. You can also market or advertise discounts on various items.
Check your prices

Make sure your prices are reasonable and the normal price range for such items. Check other sites to see what their prices are to make sure yours are not too high, or even too low. You can lower your prices somewhat to get traffic to your website. But make sure you’re not undercutting the competition and lowering the value or quality of the products.

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