Monday, July 15, 2013

Email Marketing: 3 Effective Tools For Your Business

Author Bio: Tina Davis has written hundreds of articles on a variety of topics for more than seven years. She has worked as an Administrative Assistant for more than 15 years. She is an expert in corporate email signatures and branded emails.

Anyone who has a website or an online business understands the importance of marketing, especially email marketing. Email marketing or branding is a direct marketing method used to send messages directly to your customers, clients, or potential customers and clients. Email marketing is extremely popular today, and many online businesses use email marketing in some form or fashion when marketing or advertising or even communicating with clients and other professionals. Email marketing is used to build customer loyalty and the growth of the business in the form of new customers, advertising, and keeping customers. It is also used to send out promotional offers, discounts, or company updates.

There are 3 effective email marketing tools for your business.

Direct emails
Direct email is used to communicate a message with your customers or clients concerning anything about your business. If you have a new product you want to inform your customers about. Or if you have a special offer or some updated news that you want your customers and clients to know about, direct email is most often used. When using direct emails, the company focuses on targeting a specific group. Then the direct email is sent out only to those customers that need the message. If you don’t have a list of customers already in your database, you can rent or buy lists from companies that sell specific list of people who will may be directly influenced or interested in what your company has to offer.

Transactional emails
These are emails that are generated by current customers or clients. The transactional emails may be FAQ emails, purchase or confirmation emails. These emails sent out rely on information sent to a customer or client’s email. Even with transactional emails, the company can increase business growth and customer satisfaction by offering additional discounts or offers to the customer even after they have purchased something. These emails can engage the customer into more of a dialog or transaction with the company. A request to sign up to receive subscriptions or newsletters can be offered in transactional emails. If you are not aware or unable to offer promotional messages in your transactional emails, contact a web design company that can do it for you. There are tons of software programs available that can help you design a transactional email.

Email branding
Email branding is similar to email marketing. In fact, it’s pretty much the same thing. It’s just an email that is branded with your company name, logo, or some identification regarding your company. An email branding will also provide your niche, which attracts readers. The more your email attracts readers, the more readers, therefore, business you will have. Usually email branding focuses on a strong point you have or something you are passionate about. Your design template should be a reflection of your brand. Next, work with a vendor who will protect your reputation.

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