Wednesday, February 19, 2014

Explainer Video: How to Find the Perfect Video Length

Author Bio: Tina Davis a a freelance writer and blogger. She covers topics in various niche including technology. She loves to share her ideas and views to others.

Explainer videos are being used more and more in the marketing world today. An explainer video is a short, usually 1-2 minutes, video that is used to present a new product or company while providing answers to a few vital questions. An explainer video should describe what the product is and the reasons why the viewer should want to purchase the product or support the company, charity, etc. An explainer video uses visuals in a casual and fun manner to get the product or company’s message across to the viewer in a unique way. The explainer video should get the viewer’s attention and keep them interested throughout.
Determining the right length for your video can be a difficult step. There are many factors to consider when doing so, and each need to be well thought out. This article will discuss some tips on how to determine the correct length for your explainer video to be. Read further for more information on how to use this exciting new marketing strategy of explainer videos to help promote your business.

The reason for your video is the first thing to consider when determining the length of your explainer video. You should consider several factors when determining this. For example, if your product or message is more detailed or difficult to explain, you might want to consider making a video that is somewhat longer, maybe 3-4 minutes. You want to be sure you allow adequate time to fully explain the product or message so that the viewer understands, but you also don’t want to lose their attention by making the video too long or overwhelming them with information. On the opposite side of that spectrum, if your product or message is more simple and easier to define or explain, you might consider making the video shorter in nature, such as 1-2 minutes long. This will be just enough time to allow the viewer to understand the message or product and keeping them engaged throughout. In short, the explainer video should neither be too short or too long. If the video is too short, the viewer will not be impressed. If the video is too long and not engaging enough, the viewer will lose interest and not finish the video.

Deciding what you want to convey or say in the explainer video beforehand is essential. This will also help you determine the length of your video. If you know you have a lot of talking to do, it might be a good idea to have several shorter videos with links to each one. This will give the viewer a sense of engagement and allow them to watch the videos at their own pace rather than sitting through a long video, which they are unlikely to do. In shorter videos, it is important and always a good idea to summarize what you are trying to convey by using shorter sentences in order to maintain the attention of the viewer. A short, concise, and engaging script is the key to success in using explainer videos.

It is also important to remember that the first few seconds of the video are the most important. Your video needs to grab the viewer’s attention from the get go and instantly interest them in your product or message. The first few seconds of the video will determine whether or not the viewer will want to watch the remainder of the video or not. Check out Infographic World for more information on how to implement explainer videos for your business.
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