Friday, December 11, 2015
Snapdeal launches its seller experience enhancement platform, Sherpalo
Snapdeal, India's largest online marketplace in terms of sellers, unveiled its new platform, code-named Sherpalo, to enhance seller experience on its platform, the New Delhi-headquartered company announced on Thursday.
Sherpalo, according to a company-issued statement, provides a single window access to all seller services, a list that includes - on-boarding, training, product listing, inventory, order and returns management, advertising, third-party services, capital assistance and help centre - that will make it more convenient for them to manage and optimise their online operations.
"With over 2,00,000 sellers now using our marketplace to grow their business, our endeavour is to use technology to help them in becoming more successful and to scale their business effectively. The guiding principle behind introducing this easy and intuitive panel is our promise of 'Online Business Made Easy'," said Vishal Chadha, senior vice-president - Market Development at Snapdeal.
According to the statement issued by the company, the Sherpalo platform enables listing verification process through image classification, algorithmic score of image quality and allows sellers to click and add products via mobile, making cataloguing extremely easy for them.
"We are excited to launch 'Sherpalo' for our sellers. Similar to the process we followed to refresh our customer interface earlier this year; we have mapped seller journeys on Snapdeal and tailored the interface to suit their needs effectively. We are confident that the new interface will make it extremely convenient for small and medium enterprises to grow their businesses on Snapdeal," said Anand Chandrasekaran, chief product officer at Snapdeal.
The platform also allows sellers to access self-learning videos and generates performance reports, helping identify areas of improvement in operations, according to the press release.
"The new seller platform provides world class experience with complete visibility and better planning tools to enable our sellers to manage their businesses even better, leading to higher business growth, liquidity and profitability," Chadha was quoted in the press release.
The refreshed seller panel is available on both web and app platforms.
The launch of the Sherpalo platform is the latest in a slew of initiatives announced by Snapdeal over the course of the year. The company has a stated objective of bringing on board 1 million micro, small and medium enterprises (MSMEs) on to its platform over the next three years.
In July earlier this year, the online e-tailer announced that it would provide instant loan approval facility on its seller financing platform, Capital Assist, which was launched in August 2014, and which provides its sellers access to funding to meet working capital needs, among others, as they look to expand their businesses.
Also in July, it relaunched a previous acquisition - Shopo - as a mobile app-focused, zero commission goods and services marketplace, targeted at the country's vast, yet under-penetrated MSME sector.
Founded in 2010 by Wharton alum Kunal Bahl and IIT Delhi graduate Rohit Bansal, Snapdeal, which is valued at over $5 billion after its latest round of funding, counts marquee strategic investors, such as SoftBank, Foxconn Technology Group and Alibaba Group, amongst its backers.
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