About The Author: Alia is a writer/blogger. She loves writing,
traveling and reading books. She contributes on play
euromillions. You can follow her at twitter@aliahaley
So you have just begun
your new eCommerce web site. What next? Contemplating your marketing approach
is essential for your business to succeed. There are many options available to
cover some of the best ecommerce promotional approaches. The following clever
ways will bring targeted customers to your online store.
Apply SEO
Search engine
optimization is an effective tool for getting targeted audience to your
eCommerce website. It‘s easy for search engines such as Google and others to
find search engine optimized websites. Allow keywords to flow naturally in your
content so that they get attracted to the search engines. For example, if you
sell sports accessories, use keywords and phrases like “online fitness
equipment store” and “buy sports goods.” Avoid overuse of Flash and Javascript
as this makes difficult for search engines to find the content.
Create and follow your
blog
Blogging is not limited
for only writing; it is also about building relationships. Your blog should
have informative content that can attract your targeted clients and help them
know more about your service or product offerings. You can also ask other
bloggers of your niche to write for your product or customer reviews. Accept
guest posting on your blog. Add links to related content on your webpage in
your blog. Connect your blog to your webpage. Respond to your readers’ queries
and comments on your blog regularly. This will build trust in your customers.
Email marketing
If customers and visitors
are satisfied with your site, they would have left email addresses and
requested to be informed of future developments and offers. This list of names
serves as a valuable resource. Send email alerts to everyone on this list about
news about your business or a new offer. This is an excellent way to spread the
word. It also helps to connect to your customers.
Banner Ads
First-impression is the
best impression. If you can afford, create attractive, high-quality banner ads
and post them on sites that are likely to draw a similar customer base. You can
also purchase banner directly from the owners of your targeted sites.
Use social networking
sites
Use the power of social
networking platforms like Facebook and Twitter to spread the word. Create your
company page on Facebook and encourage your customers to follow you. Use
twitter to tweet about your latest promotions, sales, special discounts or any
new service related to your site.
Business cards and
Pamphlets
Design business cards
and pamphlets that have your e-commerce URL printed on them. Hand them out to
people in your circles.
Participate in Forums
Use Google search to
find forums that are relevant to your e-commerce website. You may come across
forum members who have queries about your product and services. Participate in
forum discussions and answer their queries. It does not only promote your
e-commerce website but also get you a good amount of backlinks.
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