Friday, May 13, 2016

Strategies You Might Not Have Considered To Get More Customers Online

About The Author: Alia is a writer/blogger. She loves writing, traveling and reading books. You can follow her at twitter@aliahaley

The internet provides all kinds of wonderful opportunities for your business. If you’re not using it to its fullest extent, however, it’s hard to see that. After all, there’s a myriad of businesses all out there competing for attention. Some of them have been around a lot longer than you, too. That doesn’t mean it’s impossible to catch up with them, however. It just takes the right strategy that fits your business. As it so happens, we have five of them we’d like to recommend. Let’s take a look and see which might be best for getting your business the customers it needs.

Take it mobile
Using the internet to browse and buy is done as often on mobile devices as it is on personal computers, nowadays. There are still a lot of businesses who aren’t fully accommodating it yet, however. For example, there are plenty of sites that look great on a desktop. Try looking at it on a mobile, however, and you get a distorted mess. Similarly, some ecommerce sites could look all the better with help from app developers.

Get involved in the community
If your online marketing isn’t working for you, it’s time to stop thinking of it as a one-way street. If you want some public goodwill and a friendly brand, then you need to get stuck in. Get involved with the community. This might mean public retweets and replies. It could be a Facebook group. It might even mean publicity stunts getting involved in the freshest trends. Interact more with your community and you could find your efforts getting a lot more in repayment.

Search engines
If you’ve been doing business online for any time, you’ve probably already heard of SEO. But do you understand what it is, exactly? Search engine optimisation is all about making sure your site uses relevant terms to appear to those actually looking for it. It’s a process that requires constant work, but it can be hugely beneficial. It’s not difficult to imagine how appearing at the very top of search engines could bring you many more customers.

Email marketing
Instead of waiting for them to come to you, you could also reach right out to them. Email marketing is a risky gambit for some. It can just as easily get marked as spam as read. That’s why you need to do it right. Generate your leads organically instead of buying them. People need to have a reason to trust what they’re opening, after all. It’s also a great way of keeping in touch with customers who have already used your services. Throw in an exclusive deal and they’ll have their reason to click.

Make a companion blog
You can also take a different approach by making a blog to go along with your business. Whilst your business page needs to be simple and precise, your blog can go in a lot more detail. Blogs are excellent spaces for making and sharing content and building a community. It also helps you build a brand as an expert.

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