Friday, January 20, 2017
10 Beginner SEO Tips You Must Know
Author bio: Sam Cyrus is CEO and co-founder of SEO Sydney, an innovative digital marketing company. Sam is also a creative writer and his interests include entrepreneurship, business, online marketing, SEO and social media.
If you intend to use online space for growing your business, then you cannot avoid the story about SEO. Your website is your virtual office, and you want to position your office so that many people can easily notice it. Search Engine Optimisation boosts your website search rankings with engines like Google, Yahoo or Bing, making it more exposed to potential customers. High exposure, in most cases, translates into more traffic to your websites, and consequently more clients.
Whether you want to tackle the task of SEO yourselves, or you want to hire an SEO agency to do it for you, it would be good to familiarise with basic concepts of SEO. This article will present 10 useful tips for people who are new to Search Engine Optimisation in order to give you base for further exploration on the subject, or to give you tool to recognise good SEO agency when hiring one.
Analysis of data generated by tools such as Google Analytics is important, and must be done constantly. This predominantly means to check your referrer log in order to see how people find your site, what is your demographic, and where your visitors come from. This last information is becoming more and more important, because people have started using their mobile devices more to browse and shop. If you have low number of visitors from mobile devices, you should check and see whether your website is navigable on them.
Keywords and negative keywords are probably the most important element of any SEO strategy. You can use your Google Analytics and AdWords accounts to help you narrow down the most important keywords for your business, but you should also do your own research. Do not disregard long-tail keywords, since it is usually easier to rank higher with them. Remember, most of the SEO relies on good keywords, so invest as much time as you need to obtain high quality ones.
After you finish finding the appropriate keywords, you must incorporate them in your website. The best possible places are URLs, titles, content and picture titles. Although you should make a conscious effort to place your keywords in these places, make them sound naturally. In case there is a conflict, you should place your content first, since it is more important for your potential customers.
One other piece of advice regarding the keywords is that you shouldn’t go overboard. Spread them carefully across your website, and use them as much as possible, but always take into account the quality of the content first. Search engines have the tools to penalise those sites who stuff too much keywords.
According to many experts, this is one of the essential strategies for SEO. You should acquire a habit, when creating new content for your website, to link your previous posts or pages. In this way you organically boost traffic to specific pages, and if your anchor text comprises keywords, it is more likely that the page will appear in search results. Similarly to keywords, you shouldn’t overuse links. Make them appropriate and relevant.
If you add a site map, search engine crawlers will extract information they need more easily and quickly. Moreover, this will give you an opportunity to review your website’s structure. If you notice that you need more than two clicks to reach a piece of information, try to rearrange the content. Online visitors get annoyed quickly.
You should give your URLs clear names and incorporate keywords if possible. This will make them more search-engine-friendly. For example, if you read ‘www.abcbookstore.com/horror/stephen_king’ you will immediately know where you are, as opposed to a coded classification such as ‘www.abcbookstore.com/bg06/w3045’.
By this, SEO experts mean that you should avoid using AJAX, Flash and Frames. The reason for this is that it is impossible to link to a single page. If you have to give your website some make-up, try to avoid Frames all together and use AJAX and Flash moderately.
One of the best ways to improve your website’s ranking is to constantly produce new content. The sites that contain up-to-date and useful information about their business are those who attract the most attention. The easiest way to do this is to incorporate a blog into your site. Blogging is not an easy thing to do, and shouldn’t be taken lightly, but there are many tips you can find on how to keep producing new material and where to find inspiration.
By placing links to your website across your social media accounts, you expand the number of people who can potentially see them. Traffic on social media constantly increases, and you can redirect some of it to your website by teasing social media users to follow links and find out more about you and your business.
Another way to attract additional traffic to your site is to link with other sites. You should contact administrators of well positioned websites and ask them to link your site. You would respond by adding links to their websites, thus creating a network in which everyone can benefit. Be attentive when picking these partner sites. If a website is suspicious and has bad SEO, it can cause damage to your SEO and lower your rankings.
SEO is a complex web marketing strategy, and it evolves constantly. You must always be up-to-date with all the changes in order to stay ahead of your competition. These 10 tips will give you a good foundation, but they are by no means a comprehensive SEO strategy. For those who are interested in learning more, you have a lot of reading ahead of you.
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