billion this year, which is much higher than the also-impressive $1.2 billion number circulating earlier this year. Let’s pause and reflect for a moment. Facebook is allegedly already earning double the
revenues Google reported when it filed to go public.
Two years ago the big brands were experimenting with us. They started buying with us a year ago. Now, they’re going big.
Davide Grasso, Nike’s chief marketing officer, says Facebook “is the equivalent for us to what TV was for marketers back in the 1960s. It’s an integral part of what we do now.”
In 2008 [Sheryl Sandberg] left Google for the experience of running a startup—and because she believed Facebook was the better bet to win in brand advertising, which accounts for 90 percent of the $600 billion ad market. “We are in a much bigger market than Google, and we have much, much more runway,” says Sandberg.
where the puck’s going, not where it’s been.“
Facebook is going to become the biggest and most important company in the world in 5-8 years by selling access to the world’s biggest, best, and most cleverly utilized map of the closed Web that’s been shared among friends.
I’m afraid another failed social effort might mean the beginning of a serious decline [for Google]. This is both a function of external perception and internal sentiment. Users will only have so much patience for Google’s experimentation, and things like pulling the plug on Wave can’t be good for the company brand. Plus, Google needs to be able to sustain employee morale, especially given the highly publicized talent wars of late… I also think Facebook needs some competition.