Tuesday, March 12, 2019

FlexClip - Free video editing for simple yet powerful videos


There are a number of free video editing tools out there, but there are very few that actually do the job you want them to. A majority of them are freemium editors that keep the most essential features locked behind a paywall. The others are riddled with bugs and advertisements that make them impossible to use unless you are incredibly patient and desperate.

However, every now and then you can find a free video editing tool that does everything you could expect from it.

FlexClip

An easy to use interface and a powerful feature-rich video maker helps you edit and put together videos for a number of different purposes. Flex clip is completely free and does not put essential features behind a paywall.

It offers a clean and easy to use storyboard interface where you can put up photos and clips to stitch your video together. In addition to this, the app comes with all the important tools like trim, split, text overlay, music, voiceover and even watermarking. The video output is also a high definition, making it a complete solution for all basic video editing needs.

Flexclip is perfect if all you want to do is make a few funny doggo videos, make memes of your friends or even make a small video clip to promote your business online. It doesn't have the power to do complex animation, but it is powerful enough to animate shapes, colours and text in and out of your website.


Try it out today and build the video you've never been able to make before.

Wednesday, February 20, 2019

The Impact of AI Revolution on Different Industries

Artificial intelligence is overtaking the world of business at lightning speed. Modern software solutions are being taught how to learn as we speak. In other words, we’re witnessing a true AI revolution in many fields of work. Here are some facts about its impact on various industries.

In transport, AI solutions help traffic dispatchers to make substantial savings by providing them with advanced traffic analyses. Also, smart devices and navigation features cut the time and resources spent by trucks, cars, and buses.

In education, teachers use automated grading features and personalized learning interfaces. These features lessen the learning differences between students of different levels.

Online workers and journalists make great use of clever apps and tools, such as Grammarly or Hemingway, to improve their work organization.

As you will see in the infographic below, the construction industry will also benefit from AI solutions through the use of construction robots, both in 3D-enhanced building and on construction sites.

In healthcare, many different devices can now be connected via the Internet of Things. Data entry is getting automated and transferred to the cloud, i.e. easily accessed by remote teams of doctors.

Farmers use AI in conducting predictive analyses of their season crops, as well as in monitoring the soil quality.

Artificial intelligence is changing the world of gaming, as well. Soon gamers will be able to use thought-controlled options, facial recognition, and gesture control on a global scale.

In banking, AI will contribute to better fraud control via fast-learning security systems.

Cybersecurity will also draw improvements from AI, mainly through early incident detection and fast responsiveness.

The field of defense will benefit from AI-powered target identification and civilian detection, as well as weapons that can make decisions autonomously.
In sports, AI-wearables will help coaches and athletes track their performance and improve their results.

Smart software tools will enhance communication through on-the-spot translation, spam control and autocomplete options.
These innovations are only the tip of an iceberg in the sea of AI solutions we’ll be using pretty soon. What you can do is keep learning about them and let them work for you. You can start off with the infographic below.




How To Do Well on Instagram in 2019

A lot of marketers think of Instagram as Facebook’s younger sister. With Instagram’s more visual-centric approach, as well as a variety of fun features, content on the platform seems to be better built for user engagement.

The infographic below by SERPwatch reports that digital marketing professionals love the social network. With a user count growing about 5% each quarter, Instagram continues to be a popular platform not just for users, but for businesses promoting their products and services as well.

Among content marketers, Instagram is easily among the top three choices along with its parent company Facebook and video powerhouse YouTube.

Here are a few things you need to know about Instagram and what you should take into account when putting together an Instagram marketing strategy for 2019.


Instagram Loves Small Brands

With 60% of users discovering new products on Instagram, the social network is a great place for niche-market products, highly-specialized services, and brands just starting out.

The best time for businesses to post on Instagram is on weekdays at 5 PM or 2 AM. There’s also a reason why influencers are still particularly effective – well-known accounts have been shown to get 38% more likes.

IGTV Will Continue To Make Waves

What’s the difference between Instagram Stories and IGTV?

IGTV doesn’t have a lifecycle limit like Stories have – videos on IGTV stay on your feed for as long as you wish. It also allows you to post longer videos of up to an hour, compared to the 15-second limit on Stories.

However, probably the most noticeable advantage IGTV has over Stories is that it supports vertically-oriented videos, maximizing the available screen space in response to how users actually hold their phones.

The Future of Instagram

Although Instagram is not currently positioned as an e-commerce platform, there are some indications that it is heading that way. Shoppable posts could provide more information about a highlighted product, as well as a link to the seller’s landing page or website.

Even with all the exciting new features for brands, Instagram is just one of the many digital marketing channels you could use for your business. For more interesting digital marketing trends to watch out for, have a look at the infographic below.


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