Friday, February 21, 2020

Google offers support to open source cyber security

Google takes special financial endeavor to encourage independent initiative for ensuring cyber security.

Besides encouraging ethical hackers with financial benefits for effectively reporting vulnerabilities in third-party open-source projects, Google has declared financial support for open source developers also to assist in assembling special resources for security of their products.

The particular effort which is called "Patch Rewards Program," was launched almost 6 years ago, under which Google rewards hackers for reporting severe flaws in many widely used open source software, including OpenSSH, OpenSSL, Linux kernel, Apache, Nginx, jQuery, and OpenVPN.

Till date Google has paid an enormous amount of dollars as bounty to hackers all over the world who have helped to improve the total security of many crucial open source software and technologies that fuel the internet, operating systems, and networks.

The company has now taken to encourage independent work by the open source community by extending financial support to anti hacking groups to enhance their technical efficiency to combat hacking.

The announcement pertains to both small teams ($5,000) as well as for larger team ($30,000) of developers.

In a blog post published by Google it is said that small teams could avail the reward for solving a small number of security issues. Large open source teams need to use the monetary resource to ensure security, like providing support to find additional developers, or implementing significant new security features.

If one runs any open source project or wants to support any other open-source project, one can nominate it for support from Google by filling out

"Any open source project can be nominated for support. When selecting projects, the panel will put an emphasis on projects that either are vital to the health of the Internet or are end-user projects with a large user base," Google says.

"Our Patch Reward Panel will review submissions on a monthly basis and select a number of projects that meet the program criteria."

ISOEH has been instrumental is educating India to build an ethical hackers nation and make the cyber world hacking free.

Thursday, February 20, 2020

How to Improve Engagement on Instagram for Business

Instagram is turning into one of the most important marketing channels, and it’s an extremely effective way to engage with your customers. With over 100 million users in the United States alone, there’s a strong audience for virtually every type of business.

While Instagram marketing can be complicated, you can differentiate your brand from the competition by making a few simple changes. This article will cover some of the most powerful strategies for optimizing Instagram campaigns and maximizing your digital marketing ROI.

How Does Engagement Work?
In short, engagement on Instagram represents the percentage of followers that interact with each post, either by liking or commenting. If you have 100,000 followers for example, an average of 1,000 combined likes and comments would represent an engagement rate of one percent.

Low engagement is often a sign that your audience isn’t interested in your content. You can track engagement to monitor the success and failure of different marketing strategies and identify the types of content that resonate with your followers. Some Instagram marketers get distracted by followers and other metrics that don’t always give an accurate picture of your success on the platform.

What Should My Target Engagement Rate Be?
You may be wondering what a good engagement rate is for Instagram businesses and marketers. First, it should be noted that there’s no single rate to target when looking at your Instagram metrics. Each business is unique, and depending on your field, the average could be as low as 1 or as high as 5 percent.

With that in mind, it’s best to compete against yourself and other companies in your niche rather than looking for a target rate. You can develop a goal once you’ve taken the time to perform market research and analyze your own performance.

Optimizing Instagram Engagement
There’s no perfect way to increase Instagram engagement, but marketers make a number of simple mistakes that prevent them from reaching their goals. For example, failing to research common hashtags in your field could reduce your visibility relative to more proactive companies.

Similarly, you should try to integrate your Instagram marketing practices into a larger omnichannel strategy. Omnichannel marketing is all about creating seamless campaigns across channels and providing a more engaging customer experience.

Some businesses run giveaways and contests to generate more traffic and increase social shares to connect with new leads. Make sure to regularly monitor and analyze your results in order to identify your most successful tactics and make any necessary adjustments.

Engagement isn’t the only marketing metric on Instagram, but it can offer valuable insights into your performance. These ideas will help you develop better Instagram strategies and increase short-term sales plus long-term customer retention and lifetime value.

A Shower Head That Plays Music And Mimics Rainfall

This shower head mimics rainfall and has a removable waterproof Bluetooth speaker inside of it — which allows you to play the music, audiobooks, or podcasts of your choice. The speaker has a seven-hour run time, can be easily removed to recharge it, and even syncs via Bluetooth with a phone or a tablet that's up to 33 feet away.

An Alarm Clock That Wakes You Up With A Sunrise

This light therapy alarm clock is designed to simulate the sunrise with LED light — which encourages you to wake up naturally in the morning, adjusts your body's rhythm to a time of your choice. The light can be incrementally increased in 20 different intensities to slowly wake you up with light, and it even has five soothing alarm sounds you can use as a last resort. You can also set the light to one of 256 different colors, not just natural yellow light, but also blue, red, and green.

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