Wednesday, November 14, 2018

The Biggest Technological Trends Coming into 2019

The new year will be here before we know it, and with a new year comes new technological advancements hitting the market. From strides in artificial intelligence and autonomous machines, to consumer electronics, 2019 will be an exciting year for consumers. Here are some of the biggest tech trends we’re looking forward to.

1.    Virtual Reality/Augmented Reality: While we mostly think of gaming when thinking of virtual and augmented reality, companies are finding massive opportunity with the use of VR and AR as well. This has already been seen with Virtualship, a maritime simulation software designed to train U.S. Navy, Army, and Coast Guard ship captains. Large companies like Walmart and Tyson have already started implementing VR and AR into their employee training programs. Walmart uses Oculus Go Headsets to train their employees within 3 key areas; technology, compliance, and customer service. With simulation methods proving to be more cost-effective in the long run, and VR headsets working on improvements, we can expect to see many more companies integrating VR/AR technology into their employee training programs for 2019.

2.    Artificial Intelligence: Artificial intelligence has begun making its way into consumers’ homes around the world. With Alexa, Siri, and Google home occupying over 90% of the market share, there are bound to be many more voice-powered applications developed. Patrick Gauthier, Vice President of Amazon Pay, predicts that voice-powered interfaces will be a change to the shopping industry. “We are at the point of a big transformation,” says Gauthier. “With voice we are going to see different complementary experiences emerge.” He foresees voice being an integral part of executing recurring purchases and allowing consumers to use it differently around the house. AI isn’t only going to be affecting the way we start to do our shopping, but AI is also planning on being integrated into how we drive. Car manufacturers Kia and Hyundai are planning on including AI assistants into their cars. These AI-powered assistants will work very similarly to Amazon’s virtual assistant Alexa, being able to interpret suggestions like destinations and provide useful information such as weather or the news.

3.    Multiple Lenses Smartphones: With the decreasing use of DSLR cameras and consumers preferring to use their smartphones for taking photos, it was only a matter of time before smartphone companies would start to make large advances to their cameras. While smartphone companies started with typical single-lens camera technology, more and more mobile companies are evolving to meet consumer demand for higher quality images. German camera manufacturer Leica is leading the charge in this arena. Partnering with Huawei resulted in the creation of the Huawei P20 Pro, the world’s first triple camera smartphone. Leica also invested in the Palo Alto camera company Light, which is about to be taking part in the multiple lens’s smartphone trend as well. Adapting the technology found in their L16 camera, Light is looking to create the first smartphone with nine lenses.

4.    5G Wireless: 4G is so last year, literally. The wireless giant Verizon has an edge on this upcoming trend as they have just released their 5G smartphone prototype and are hoping to place it into the Motorola Moto Z3. Other wireless companies are also planning on incorporating 5G wireless into their products. T-Mobile, who recently signed a deal with Nokia, is also working on their 5G technology and made plans to have their network in 30 cities by the end of this year. Sprint and LG have also announced that their combining forces with their plans for 5G technology, hoping to release the first 5G smartphone. With most wireless companies now in on 5G development, it will be interesting to see who comes out on top. 

Tuesday, November 13, 2018

Top 10 Reasons Your Restaurant or Cafe Needs a Mobile App

Online restaurants are one of the booming businesses in the market; it helps the restaurant owners to increase their sales. There are a lot of benefits that are associated with the implementation of the mobile application to carry out the tasks of the restaurants. Many of the customers are looking into a restaurant to have a mobile app for their services as they are pretty easy to use and receive those services with the help of mobile apps.

So in order to take care of business and the restaurant business make sure you pay attention to the mobile application of your restaurant. Keep reading to know why you need a mobile app. Just for the record, react native apps are one that is in the top now. Here I have mentioned a lot of reasons why a restaurant would need a mobile app to run their business, but I suggest you to research a little on your own to gain an insight about the features and the applications of e-commerce. Without wasting much time, here I present.

1.     To Have Location-Based Deals
The mobile apps help to access the location of the users and help them to service them; whenever the user turns on his or her location the order received by the restaurant will get notified with the location of the customer. This helps the restaurant to identify the interests of the customers based on their location and helps them to work efficiently.

2.     For Loyalty & Referral Programs
Mobile apps are one of the best ways to provide loyalty services to your customers; one can maintain the details of the customers to provide customized offers to them. This can also be used easily to get referrals for the restaurant and you can even provide offers for each referral that are made by the customers.

3.     Easy Order Fulfillment
Receiving orders and processing is one of the toughest jobs for the restaurant employees, wrong order processing might lead to a lot of issues, sometimes the restaurant has to lose the customers. When all the orders are summarized and accessed in the right way then it will be much easier for the restaurant employees and this helps the users to eliminate the risks and errors.

4.     To Increase the Sales
Instead of spreading advertisements about your restaurant and trying many other ‘non-technological’ or ‘non-digital’ ways, try using the mobile apps that help you to reach your targeted customers and helps to increase the sales of the restaurant. The app also records or saves up all the activities done by the customers through it, which helps the restaurants to identify what their customers want.

5.     More Seats Filled
Get your restaurant’s seats filled with the help of mobile apps. When going for the traditional or the manual ways they aren’t pretty promising for the restaurants, but the mobile apps help the customers to access the restaurant whenever they wanted and adding a feature to book a table would burn a hole in the pocket.

6.     Better Location-Based Delivery
This location-based service is different from the previous one; well the previous one helps the delivery personnel to dispatch the orders without much complexity. This makes the delivery personnel find and locate the location of the customers and reach theirs without wasting time. Remember, the faster you deliver the great the task will be.

7.     Social Sharing
You can find a lot of people on social media and this is one of the best ways to promote your restaurant. There is a lot of chances for the restaurant owners to promote their services as well as to attract a lot of customers. A mobile app will be much easier to integrate with social media.

8.     For Reviews & Rankings
Mobile apps are best to receive reviews and ranking from the user as they provide a better platform for the users. Well, no can expect the customers to carry a laptop or a desktop device with them. It is the best platform to provide reviews as well as the ratings out of five or ten.

9.     For Better ROI & Offers
Mobile apps are proved to generate more revenue and profit for the restaurants, due to its simple and elegant user interface, and also because of the nature that is a ‘pocket-friendly’ application that helps the customers to fill their appetite. The return of investment for the restaurant business will be taken care of the mobile apps, and mobile apps are one of the best platforms to declare offers to the customers and can be expected to reach the targeted audience.

10.Easy Menu Access
Well accessing the menu of a restaurant is only able with the help of the mobile apps, rather in the traditional way it would take a lot of complexities. One of the biggest problems with the traditional ways are the customers need to be present in the restaurant physically, where many of the restaurants are investing a lot of money on the commercials to broadcast in the TV or on the internet or even in the social media. Now the task has been simplified to take that into their mobile phones.

There are a lot of benefits one can avail from the mobile apps; some will even blow the minds of the owner of the restaurant. Mobile apps are one that helps the users to be proactive of a business that is provided by someone, and it also benefits them resulting in a happy ending.

Wednesday, October 17, 2018

How Do Online Sales Measure Up Against In-Store Sales?

Have you ever wondered how well the big brands in online stores perform? Or how that performance measures up to in-store sales? Now you don’t have to wonder anymore. Redbrain has compiled stats for the top 11 retailers in the United States. The results may surprise you. Even though most of these stores have had online stores for some years now, their online sales always seem to lag. In most cases, there is quite a gap between the two figures. It would seem that online shopping, though a big industry, is still not quite a match for a brick and mortar store. It makes sense, especially if we consider a shopper’s psychology. After all, there’s a huge difference between shopping in store and shopping online. What are the major differences? Online we have Instant Chat, which comes into play if you want to ask questions. That’s very different from having a sales assistant right in front of you, though. It’s in our nature to want to please others, so we might be more inclined to say yes to someone standing in front of us. Then there’s the assistance that you get from the salesperson. If they’re halfway decent at their jobs, they’ll be able to overcome your buying objections. They will know what stock they have and might even be able to negotiate discounts or other incentives to seal the deal. This is something that we cannot quite match when it comes to online shopping just yet. Online, there are no strategically placed displays to tempt you into making an impulse purchase. E-commerce stores use clever tricks like showing you related items to encourage you to buy more, but it’s not quite the same as an eye-catching window display. For now, at least, it’ll take a lot to beat in-store shopping. While online shopping is more convenient, you’re more likely to make impulse purchases at the mall on a lazy Saturday afternoon. So for now, at least, online shopping takes second place. 

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