Saturday, April 20, 2019

A Guide to optimize an e-commerce website category page


Generally, the category pages are the essential one, especially for e-commerce websites. The archive pages get the top rankings for the keywords that can gradually generate sales and profit. Here, one can gain deeper knowledge about the SEO processing for the e-commerce category pages and also enhance chances for getting the organic traffic totally related to the products and services. Authorized SEO partners can involve in the optimization process for more productivity.

Importance of e-commerce category pages
There are several practices for the e-commerce websites pointing to a hierarchical structure with three levels. Leaving the homepages next one is the category pages. Some SEO work has to be done in order to optimize ranking pages.

Whether the category pages help to achieve the target?
The most important reason for giving importance to the category pages is due to the main factor of its ranking. Most of the e-commerce sites are not able to achieve its ranking specifically for the individual product pages; because more or less same products are available in the Search Engine Result Page.

A detailed guide for the optimization of category pages

1)    Optimize the category URLs
Initially, SEO starts by optimizing the Uniform Resource locators and the category Uniform Resource Locators describe each and everything about the web page without any additional character or unnecessary data. The URL should be precise and also short in order to describe the about the category. In case, if you are using the Wordpress and Woo-commerce it is important to consider the option of category slug. At the same time, the products can also be grouped together.

2)    Enhance the category titles and META Description
It is a great chance to give the stronger signal about the web page including its contents. Account the following data such as the keyword research. It is better to know about the keywords used by the people in the space of search queries and sure it upgrades with the highly optimized titles. Initially, start with the titles along with the keywords, then enhance with the brand name.

The major description of the category page does not have any direct impact on the on-page SEO, but it has a vital role for getting the Click through Rate. Management is important in order to achieve the target of the first page rankings for the concerned page.

In case, if there is no proper quality description for each category page, then the snippet loses its value. This is mainly good not for the brand and obviously, it does not encourage the people to select it. The descriptions summarize the overall products and offerings.

3)    Heading Tags & Text Content
Generally, the category pages should be optimized more or less similar to that of the other web pages including the posts of the website. This automatically includes the optimization of the H1 tag including the content of the page. The major condition is that the category page should have only the H1 tag and it should be placed at the top and not at the bottom. One and the only condition is that it should target the keywords in a systematic manner. The same content should also be displayed as the same one of the Meta description.

Typically, in content, a list of webmasters finds more complexity to enhance the text content in an e-commerce category page as it can break up the overall design of the web page. It draws more attention from the vital elements of the web page pointing mainly the products. The best way to overcome the complexity is to have some lines below the heading tag and enhance some related data at the bottom most of the page. The internal links are added to the sub-categories which are real work for the SEO.

4)    Conversion of optimization elements
At any cause do not forget about the category page which is one of the important forms of the landing page and the users can view the information from the search engines, Facebook including the Ad Words. This automatically means that it should include the elements which are an essential one to encourage and also keep the users to the optimized store and they can gradually convert too.

Each and everything discussed the e-commerce homepage SEO in the above paragraphs are applicable for the category pages too. The important things such as the logo, contact data, promotions, Call to action buttons, Hyperlinks to the shopping car and the account, newsletter signups and the menu options etc should find their unique place in the category pages. It is better to pay attention to the most popular products.

5)    Role of Visual Components and Usability Elements
Besides the precise content, an enhanced optimized category page should include the images and the other factors in order to help the users to find the possible number of clicks. The top-notch images are the most important one for the e-commerce website. In an era of the physical products are sold, then the images are the medium one for the promising customers in order to get know about the products in a detailed manner. High-quality optimized images are only preferred because the bad quality images can cost more for the consumers. 

Optimization is the most important one for the SEO and there is a list of ways to enhance the file size of the images without losing any of its quality of the product. Especially, for the images use the filenames and set the ALT text that makes a sense more. Yes, no doubt the image size matters a lot and they are tested for different image sizes especially for its type and it is experienced for the larger images too without any complications in a reliable manner.  

Friday, April 19, 2019

How Ecommerce Business Owners Can Address the Fears of Online Shoppers

How Ecommerce Business Owners Can Address the Fears of Online Shoppers It’s no secret that internet security is a major issue for both online business owners and shoppers alike. According to a recent study, 67% of respondents claimed they fear they’d fall victim to a data breach at some point in the future, and 56% of consumers in another study said they are more concerned about the safety of their data now than they were a year ago. 

 As data breaches become more prevalent, internet users have reason to believe that it’s only a matter of time before their data is compromised in some sort of attack. This poses major problems for ecommerce businesses. As user trust in ecommerce platforms attenuates, by consequence traffic and sales will suffer. 

So what can online business owners do to address the issue? 
While there is no way to guarantee that your site is 100% safe, there are basic measures you can take to make your site safer. For instance, updating all admin passwords regularly or even encrypting your site with SSL and HTTPS standards is a big step in the right direction. 

From there, you can make it your duty to update your teams about cybersecurity best practices and protocols so as to prevent team members falling for phishing scams. To learn more about what steps you can take to protect your business, check out the infographic below. 

How Business Owners Can Address Online Shopping Concerns

Wednesday, April 17, 2019

Fotor - Review


Online Photo Editors

The power of online photo editors is on the upside, and there are a number of popular applications that are trying to keep up with their demanding user bases. These editors are used very commonly on social media and also to create video presentations. One of these applications that has really stood out to me is Fotor.

What is Fotor?

Fotor is one of those online photo editors which also works as a collage maker and comes with a full feature desktop application that offers RAW conversion support. Depending on which of Fotor's functionalities you need, you could choose either the online or desktop version. The desktop version is much more heavy duty. The choice will depend however, on how much functionality you need If you need functionality for RAW conversion then it is probably best to go for the desktop. If you only use the tool to do some light editing on JPEG and PNG files, the online editing tool is ideal.


RAW Support - Desktop version

This is where Fotor starts to contest against its well known counterparts photoshop and lightroom. Compared to those two, Fotor is much more affordable and comes with all the key features you need. The RAW support available on the desktop version brings fotor in the league of photoshop and lightroom, and while it is not as powerful, it serves the purpose without being decked with unnecessary features.


Editing, Collage making and Design

Fotor has 3 different modules for you. The editing module allows you to put captions, logos and touch up photos as required. As the name suggests, the collage making module will allow you to put together a bunch of images to look good together. The design module allows you to create graphics from scratch, powerful enough to get through a few of your smaller personal projects. Using these tools together allows you to make quite a range of image content.
Edit Module

If you are a photographer, this will be the module you use the most. It is perfect for retouching and editing photos to bring them closer to how you want them to look. The application has been made simple so that even a first time user can figure things out fairly quickly.

1-Tap Enhance

One of the things that makes Fotor stand out is how easily and quickly you are able to enhance your photos. If you have no time to spend, you can use this feature and rely on fotor to use its automatic editing features to work on your photos. The feature produces varying results and may not always get it right. Ideally, the enhancement tool should be used along with manual editing to get the results you want.


Other Fotor Features

Fine-Tune

You can use the fine-tune features of fotor to work on aspects of your photos such as shadows, exposure and highlights. These features are great for post-production work and changing the nuances of a photo.

Colour manipulation

Play around with the hues, saturation, temperature and tint on your photos. You can change the way a photo looks quite dramatically with these features.

Crop and Resize

Possibly one of the most used features of any editing tool, Fotor has kept this classic feature in-tact and mixed it up with extreme user friendly interfaces.

Effect

There are so many options to choose from in the effects panel. Use this to give your photos a different look, with smudges, grayscale and a host of other effects. You can use this effect to give a seasonal touch to photos. Fix blemishes, even out skin tones and do a lot more with effect tools.

HDR Images

One of the features that make Fotor a powerful tool is its ability to work with HDR images. Previously, this feature was largely restricted to expensive and high end photo editing softwares.

Fotor Mobile App

Use the mobile app to make sure you can edit photos anywhere on the go. The app also allows you to edit photos you've just clicked so that you can populate your instagram and facebook feeds while on the move with content that is relevant and stunning.

Conclusion

Fotor is powerful without being overwhelming. It has all the features necessary for work with school projects and other small personal projects. It is best used by photographers who do not have the time to learn the skills needed to work on more advanced and heavy duty softwares like photoshop and lightroom. With Fotor, it is easier to focus on your photography and make sure you are able to make the edits you need without much hassle. Definitely give the free version a shot, and if you like it, the pro version has a lot more features which you can use to give your photos the facelift that you think they need.

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