Wednesday, July 3, 2019

Facebook, WhatsApp and Instagram experiencing Glitches, Media Downloads Down in India

WhatsApp, Instagram and Facebook's services are on the face of it experiencing technical glitches since earlier today. The outage seems to be global, with media reports and tweets revealing that the problem is rife across Europe, USA and Africa as well. In India, whereas the WhatsApp chat interface and Instagram posts and stories are active, transferring any type of media, as well as audio and images, seem to be frozen for now.

Wednesday, June 19, 2019

SEO for your small business

Search Engine Optimization could benefit many businesses who are in search to drive more targeted traffic and online presence to their websites. Unfortunately, the search engine optimization industry is not known for its transparency and this can be puzzling for businesses that are wondering just what exactly they will be offering in ROI (Return on Investment).

The SEO industry has also captivated a lot of cowboys who use "Black- Hat" techniques that go against Google policies and other search engines. You must ensure that your search engine optimization will be done using the "White- Hat" ethical techniques.

Businesses that are not aware of employing an SEO that uses such techniques might see only short term results until Google uncover the footprints left behind by using these techniques, at which point they might see a negative effect on the search engine rankings. The black hat SEO provides immediate fixes and is usually long gone by this point.

The importance of SEO for small businesses.
It's vital to know exactly what your SEO will be offering you and how they will offer you with measurable results. Be aware of any SEO who provides an assured ranking, it is impossible to guarantee a ranking with Google or any other search engine.

Any SEO who can assure results without even knowing which keywords you want to target is using this as a marketing tool, how they could guarantee results if you prefer to compete for keywords.

Without conducting keyword research its difficult to tell how like the success of a search engine optimization campaign will be and how long it might take. SEO is an ongoing process of testing, research, and analysis. It takes immense planning to analyze the best keywords and to then put a firm strategy in place to rank for such keywords.

On-site and Off-site SEO
SEO takes into account factors that include both the off-site and on-site. On-site search engine optimization includes an analysis of your website it includes looking at various factors comprising site structure, usage of keywords,  website content, page loading times and the CSS and the HTML that the site is built with.  Excellent on-site SEO benefits the end user and also helps to stay away from the technical "Gotchas" that search engines don’t love, like as the duplicate website content.
A good SEO will begin by analyzing the website and making suggestions to improve and optimize the website for both search engines and users. Off - site SEO includes creating relevant backlinks from other websites to yours.

Each backlink is a vote for your website. Websites are offered an authority score which is called Page Rank.  Every time a website links to you it offers a little share of its page rank with you, links from high authority websites share more of this page rank than lower authority websites. Incoming links to a website are called backlinks.

To follow or not to follow
Some links have no authority and carry a no-follow attribute that tells the search engines not to take it as a vote. Bloggers and webmasters might include this attribute themselves if they want their link to be counted as a vote for the external website or it might be added automatically by the platform they are using to publish the content, this is usually the case, when a website provides its users to add content and comments and the webmaster has little control over what links receive create by the website contributors.

Links without no-follow attribute is referred to as dofollow and pass page rank for the page to the linked page. There is no specific dofollow attribute in HTML, this happens by default in the absence of a nofollow. You must do this internal links as this will cause any page rank that might have passes to that link to just volatilize.

Where the links are from?
You must ask the SEO Sydney service provider to create backlinks, an excellent SEO service provider will build a varied backlink profile for you. This profile must also include high-value links that can be seen in bodies like blog posts. These are usually carried by the page rank but also need the most work as the SEO service provider need to bridge connections with blog owners and often offer the content themselves.

Look for the quality over quantity, any SEO service provider assuring a high volume of links is probably best avoided. The search engine likes to see "Natural Links", a few high-quality links will go a long way than many low-quality links.

Using the right and best business directories, commenting on forums and blogs and using the social bookmarking sites and social media are some of the other linking techniques. 

How to run a successful AdWord Campaign and finding the best Adword Management Service

Running a Google Adword campaign for your organization can be a great decision that brings in a lot of revenue. In order for that to be the case, you will have to spend a lot of time thinking about your business and who are your potential clients and what are they searching for online. Take time to talk to your customers and find out how they find your company online. If you can analyze this out, then you can tailor the AdWords campaign roughly to ensure its optimized for success. So how to run a successful AdWord Campaign?

Keyword research
Find out what your potential clients are searching before you get started. You must never simply target on general keywords but rather get very particular keywords that are very targeted towards your product or the business. Base your calculations off of the competition and search the keyword volume, as well as the relevancy. You must then verify if you want to do a broad, exact match phrase. I prefer doing a phrase match, as a broad match might have too many unrelated keywords and the exact match can be too narrow.

Different Ad copy
You must create a few versions of ads for each ad group. Then you can test which is has the highest click-through rate and which ones eventually produce the highest number of conversions. Even if you consider a specific ad is the best possible ad you could make but you still have to test other variables to make sure the ads can't perform even better.

Great landing page
You must make your landing pages relevant to the ads that users came from. This might need you to make various landing pages if you have different ad groups. You must also test you various versions of landing pages as well to make sure you are using the one that converts clients the best.

Great bidding
You must constantly track the performance of your campaign and adjust the bid accordingly. If a specific keyword has a good click-through rate, high conversation rate, low bounce rate, you must increase the bidding to make those stats look better. The idea is you want to money spent on the campaign to do with the most optimized sources. This can be done by updating and altering your bidding on a regular basis.

How to find the best Adword Management service?
While searching for a best, affordable and trustworthy AdWords management service, there are various things that one must look into. It's very important that you know all these four things when you are trying to outsource your AdWords to a management company.

Split Testing
Testing various different ads is very important to reduce the click costs and is the key to get higher quality scores and better ad positions on Google. It takes quite a lot of work to manage and set up split testing for clients and due to this, there are many companies who don’t offer it. Some AdWords Management company offer split testing as an extra service which means that they might provide Split testing if you wish to pay extra. You must not be paying extra when you outsource your AdWords Management for split testing.

Campaign optimization
Make sure that your AdWords management company sets up your account in a perfect way, and then optimize it on a regular basis. The correct setup for your Adwords campaigns is important to get the best results. Also, this includes choosing the relevant keywords and making a large number of small, tightly themed ad groups. Google doesn’t like to see all the keyword loaded in one ad group, as it's not relevant and difficult to show the best ads to each searcher with this technique. An important part of making your AdWords campaign attain the best possible ROI for your ad spent is to organize your ad groups.

Almost all AdWords management services are aware of the fact that relevancy is one of the vital factors in making the AdWords campaign very valuable, they never put the stress and also the necessity of this on the clients. The reason is, it takes more effort and time to ensure that the campaign has a high degree of relevancy. You will not be getting your money's worth if the company you choose assure that your ads, ad groups, and landing page have high relevancy.

What is the use of having lots of traffic to your website if you are not efficient enough to convert that traffic into sales? The main purpose of having a website is to convert the traffic into leads and ultimately sales. Unfortunately, its extremely tough to find such service with the conversion expertise. It's important that you find an AdWords Management service who can drive traffic to your site and also convert that into sales. Conversion is the key to profitability.

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