Wednesday, July 1, 2020

Benefits of Social Media Marketing



There are a variety of reasons why your company should use social media marketing. We’ve created a list of the four most beneficial reasons to consider.

Let's dive in.

1. Increase Brand Awareness

In 2018, there were over 3.2 billion people on social media globally. Due to the sheer amount of people on social media, you can see why ensuring your business is sharing content related to your products as well as details about your company via a platform or two has the potential to help you improve brand awareness.

In fact, social media has been proven to boost brand awareness by driving up engagement. Social engagement includes things like comments, likes, shares, and re-posts. Social media also helps you increase brand awareness by directing traffic straight to your site. You can do this by including direct links to your website in your profile, bio, and posts.

2. Generate Leads and Boost Conversions

Promoting and sharing your products on social media is a simple way to improve lead generation, boost conversions, and increase sales because you’re advertising to people who have opted to engage with you by following your account.

Here are some examples of ways you can use social media to generate more leads.

  • Create contests for your visitors and followers to participate in on your social media profiles.
  • Include links to your website and offers in the bio sections of your profiles.
  • Host live videos to make announcements about products and provide updates or details about exciting news at your company.
  • Implement a social media marketing campaign on one of your channels.
  • Sell your products through your social profiles. For example, you can enable Facebook’s Shop Section or Instagram's Shopping feature on your profiles. These features allow your visitors and followers to click on products you’ve shared in posts to view information such as price, material, and size. Then, visitors can easily proceed to checkout through the platform and buy the product directly from you.

3. Foster Relationships With Customers

By connecting and engaging with your social media followers, you’ll be able to build lasting relationships between them and your business. You can do this by interacting with them on your posts, responding to their questions and comments, and providing them with any help they may need.

You can also ask your followers questions about your products, their pain points, or create giveaways to help you build trust and show them how much you value their input and support.

4. Learn From Competitors

Social media is a great way to keep tabs on your competitors — whether that’s in reference to their social media tactics, the products they’re promoting, the campaigns they’re implementing, or their level of interaction with followers.

Social media allows you to get a look at what is and isn’t working for your competition, and therefore helps you decide what should or shouldn’t change in terms of your company’s approach. Lastly, reviewing the social accounts of your competitors can help you make sure your marketing stands out and is unique to your brand.

Tuesday, June 30, 2020

Sony ZV-1 vlogging compact camera



Vloggers, we see you recording your charming videos on your smartphone, and we know you can do so much better.

The ZV-1 is a new Sony compact camera that puts vlogging bang in focus, which as well as a flip around screen for recording those selfies, also has a 20-megapixel sensor, real-time tracking for speedy autofocus (on both faces and products when you waft them in front of the camera), image stabilisation and a Bluetooth grip (sold separately).

It also comes bundled with a wind screen, which not only improves audio by dampening out blustery noises but also makes it look like you have an adorable little mouse on top of the camera.

Thursday, June 25, 2020

New USBCulprit Espionage Tool Steals Data From Air-Gapped Computers



A Chinese threat actor has developed new capabilities to target air-gapped systems in an attempt to exfiltrate sensitive data for espionage, according to a newly published research by Kaspersky yesterday.

The APT, known as Cycldek, Goblin Panda, or Conimes, employs an extensive toolset for lateral movement and information stealing in victim networks, including previously unreported custom tools, tactics, and procedures in attacks against government agencies in Vietnam, Thailand, and Laos.

"One of the newly revealed tools is named USBCulprit and has been found to rely on USB media in order to exfiltrate victim data," Kaspersky said. "This may suggest Cycldek is trying to reach air-gapped networks in victim environments or relies on physical presence for the same purpose."

First observed by CrowdStrike in 2013, Cycldek has a long history of singling out defense, energy, and government sectors in Southeast Asia, particularly Vietnam, using decoy documents that exploit known vulnerabilities (e.g., CVE-2012-0158, CVE-2017-11882, CVE-2018-0802) in Microsoft Office to drop a malware called NewCore RAT.

Exfiltrating Data to Removable Drives

Kaspersky's analysis of NewCore revealed two different variants (named BlueCore and RedCore) centered around two clusters of activity, with similarities in both code and infrastructure, but also contain features that are exclusive to RedCore — namely a keylogger and an RDP logger that captures details about users connected to a system via RDP.

"Each cluster of activity had a different geographical focus," the researchers said. "The operators behind the BlueCore cluster invested most of their efforts on Vietnamese targets with several outliers in Laos and Thailand, while the operators of the RedCore cluster started out with a focus on Vietnam and diverted to Laos by the end of 2018."

Both BlueCore and RedCore implants, in turn, downloaded a variety of additional tools to facilitate lateral movement (HDoor) and extract information (JsonCookies and ChromePass) from compromised systems.

What's more, the malware is programmed to copy itself selectively to certain removable drives so it can move laterally to other air-gapped systems each time an infected USB drive is inserted into another machine.

A telemetry analysis by Kaspersky found that the first instance of the binary dates all the way back to 2014, with the latest samples recorded at the end of last year.

The initial infection mechanism relies on leveraging malicious binaries that mimic legitimate antivirus components to load USBCulprit in what's called DLL search order hijacking before it proceeds to collect the relevant information, save it in the form of an encrypted RAR archive, and exfiltrate the data to a connected removable device.

"The characteristics of the malware can give rise to several assumptions about its purpose and use cases, one of which is to reach and obtain data from air-gapped machines," the researchers said. "This would explain the lack of any network communication in the malware and the use of only removable media as a means of transferring inbound and outbound data."

Ultimately, the similarities and differences between the two pieces of malware are indicative of the fact that the actors behind the clusters are sharing code and infrastructure, while operating as two different offshoots under a single larger entity.

"Cycldek is an example of an actor that has broader capability than publicly perceived," Kaspersky concluded. "While most known descriptions of its activity give the impression of a marginal group with sub-par capabilities, the range of tools and timespan of operations show that the group has an extensive foothold inside the networks of high-profile targets in Southeast Asia."

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