Wednesday, October 17, 2018

How Do Online Sales Measure Up Against In-Store Sales?

Have you ever wondered how well the big brands in online stores perform? Or how that performance measures up to in-store sales? Now you don’t have to wonder anymore. Redbrain has compiled stats for the top 11 retailers in the United States. The results may surprise you. Even though most of these stores have had online stores for some years now, their online sales always seem to lag. In most cases, there is quite a gap between the two figures. It would seem that online shopping, though a big industry, is still not quite a match for a brick and mortar store. It makes sense, especially if we consider a shopper’s psychology. After all, there’s a huge difference between shopping in store and shopping online. What are the major differences? Online we have Instant Chat, which comes into play if you want to ask questions. That’s very different from having a sales assistant right in front of you, though. It’s in our nature to want to please others, so we might be more inclined to say yes to someone standing in front of us. Then there’s the assistance that you get from the salesperson. If they’re halfway decent at their jobs, they’ll be able to overcome your buying objections. They will know what stock they have and might even be able to negotiate discounts or other incentives to seal the deal. This is something that we cannot quite match when it comes to online shopping just yet. Online, there are no strategically placed displays to tempt you into making an impulse purchase. E-commerce stores use clever tricks like showing you related items to encourage you to buy more, but it’s not quite the same as an eye-catching window display. For now, at least, it’ll take a lot to beat in-store shopping. While online shopping is more convenient, you’re more likely to make impulse purchases at the mall on a lazy Saturday afternoon. So for now, at least, online shopping takes second place. 

Tuesday, October 16, 2018

8 Ideas for Your Mobile Application’s Promotions

Nowadays developing a mobile app is easier than marketing it, because marketing the mobile needs a lot of work that needs to be done such as analyzing the targeted audience and many other works. Many think that everything is over once the app is developed and they would settle down but here comes the problem where the business provider wants to make the audience to download their app. Marketing or promoting the mobile application is one of the best ideas to increase the downloads and also the users, here are the top 8 effective ways to promote a mobile application.

1.    Investing in SEM
SEM stands for Search Engine Marketing, is a type of internet marketing that helps to increase the visibility of the application. Usually this method of advertising functions in a way called PPC (Pay per Click), in order to make the app top the list quality content in the form of text or video needs to be done. Investing time and money on this would sure pay off well.

2.    Utilize the Social Media
Now, this is one the wisest option that anyone has got, starting a page in social media like Facebook and other are much important. It is also a lucrative idea to advertise in the social media as that is an open arena; this also helps the service provider to get in a personal touch with their audience. This will be kept in mind of the mobile app developers while developing the when prior information is provided beforehand.
3.    Work on the Video Content
Video contents are one that helps to gain a lot of attention, long gone were the days where people used to write a lot of text content now people want to be more flexible about the advertisement they watch, so it is important to be short as well as elegant. Video marketing reaches a lot of people faster than any other type of advertisements. This helps to reach a lot of people through multiple platforms like Vimeo, Youtube, Facebook, etc.

4.    App & Play Store Optimization
App Store Optimization (APO) is one such important aspect that needs to be paid a lot of attention, it acts as a search engine optimization for the app store alone more like the search engine optimization. App Store Optimization involves these four strategies,
ü The strategic way of naming the application
ü Using the apt keyword for the app
ü Triggering the targeted audience to buy/download with the help of a sound description.
ü Focusing on the feedback such as reviews and the ratings provided by the users.

5.    Writing Guest Posts
This is an ideal way to increase a lot of customers and audience to the app, there are a lot of guest posts websites available on the internet. While writing a guest post there need to be some ideas that are kept in mind, the content needs to be elegant, deep and meaningful, bearing a great knowledge is much important and the content that lacks in-depth knowledge will hardly entice the audience.

6.    Focusing on Receiving Reviews from Trusted Websites
Receiving feedback from customers or end-users aren’t the only solution to promote the app, receiving reviews and ratings from a trusted website is another way of increasing the users and in a way, this acts as a promotion to the application. This would even help to gain a lot of new users, users that of the website and those of following the website. Overall this will generate an increase in the users of the application.

7.    Press Release to Go Viral
Advertising over the press and the media is one of the best ideas to make the app reach many places, this helps to cover all the targeted audience as the press has a lot of audience to them. Television, newspaper and other modes of press releases are very helpful for all kinds of advertising and have a higher chance of generating revenue to the service provider. Pricing of the app, URL, screenshots are a few things that need to be added to the advertisement.

8.    Traditional Banners
This is another way and one of the most traditional and simple ways too, this has proven benefits and revenue when compared to other types of advertising. When going for this option a banner is much worth of investing the money, the location of the banner placement has a lot to do with the revenue and be mindful to set up the ads where your targeted audience often visits.

These are some of the ways to promote the mobile software applications, and some these points need to be customized according to the local culture of the particular geographical location and also to the people and their requirements.

Author Bio:
Gaurika Nissim is working as a Technical Writer to Doxtar. She has a lot of potentials that is reflected in the technical content she develops. Most of the clients’ doubts and the queries are met with the sound content that she produces. With her present and articles she writes, Doxtar is able to achieve a lot in such a short span.

Thursday, September 13, 2018

Plan Your Next Camping Trip With the Excellent Camping Apps

There is always that time of the year when you want to take a break from your busy day-to-day life and go on a much-needed soul-filling vacation. If you love nature, then one of the best experiences you can get is by going camping. I’ve gone on a couple of great camping trips, but mostly I was going along for the ride and was not in charge of all the planning. So, when I have gotten the urge to go camping, I just haven’t known where to start. I decided to do a little bit of research and find the best apps to help me plan my next camping trip. I came across a handy site called AppGrooves that has a top 10 list of supposedly the best camping apps.

I went through the list and tested a couple of the apps. There were some clear winners, so I chose my top 3 favourites and reviewed them.

KOA - Easily Find The Next Camping Spot

Nothing screams camping trip louder than KOA. I remember back in the good old days, it was a fun game to ride in the RV and compete to be the first one to spot the KOA campground sign! Now you can still play the game, but with the peace of mind that all your trip’s needs are covered before you arrive. You can easily find a campsite, RV site or cabin and secure your spot ahead of time. I particularly like the fact that you get alerts for road closures, weather reports, and other emergencies, so you can take any detours right on time and avoid unwanted surprises on the road.

The only drawback I found is that campsites are limited to KOA campgrounds (which makes sense). So, if you are looking for other options, I recommend using RV Parks & Campgrounds. However, if you are a loyal KOA camper like me, a great plus is that you can also enjoy your member rewards when you book your reservations right from the app!

RV Parks & Campgrounds - All Camping Needs To be Satisfied

My second pick for planning your next camping adventure is RV Parks & Campgrounds. The reason is you don’t have to worry about researching campsite locations or figuring out everything you need for your trip. RV Parks & Campgrounds helps you plan every step, down to your gas stops, RV-friendly stores and RV dumps stations too! I really like that you can easily find some great camping sites to visit, with detailed information, maps and most importantly, reviews from other campers!

RV Parks & Campgrounds has a vast library of campsites, rest areas, gas stations and more across North America. So, this is a great choice if you are planning a camping trip in the USA, Canada or Mexico. My best camping trip memories have been in this part of the world, so I can’t wait to see what new places I discover! Since I do like to keep my options open, I also found another great app if you are looking to camp on the other side of the pond, Europe. Read on for my last favorite pick!

Archies Camping Guide for your camping adventure in Europe

To close off my top 3 favourite camping apps, I had to include Archies Camping Guide. This is an excellent app if you are searching for some great campsites in Europe. It is like RV Parks & Campgrounds in that it has a huge database of different types of campsites, with map locations that are great for planning your trip route. I found that you can even filter search results to find only naturist campsites, small campsites or ones that are near highways!

I didn’t find detailed campsite information like in RV Parks & Campgrounds, but you do get all the essential information, like contact details and map locations for every site. With such a vast library of campsites, you won’t need to look anywhere else to find your next camping spot in Europe. Now all you need is somehow get over the pond (if you live in Americas of course).

These are the 3 best camping apps I thought might help campers like you and me. Next time you are planning on taking a road trip in your RV, you don’t need to waste time searching on Google for “RV parks near me” or “campgrounds near me”. Take these apps with you to easily plan your trip and be free to fully enjoy your next camping adventure. Thank you for reading.

“No matter if you’re hiking or swimming in a lake, you can use xFyro’s waterproof earbuds during your next camping trip to listen to your favourite music.

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