Wednesday, August 15, 2018

In Store vs Online

Fascinating Facts About In-Store vs Online Shopping [Infographic]
For some people, shopping is a pastime and for others it’s a hard work. But, whether you love it or hate it, you have to shop at one point or another. Over the past few years, ecommerce has made the task of shopping easier.
It has grown to such unbelievable heights that these days shoppers prefer entering card details from the comfort of their homes over taking a 10-minute walk to the nearest store.
What makes online shopping even more appealing is the fact that you can have your goods delivered to your doorstep. Many people prefer this option as it saves them the trouble of having to carry the goods home themselves after spending hours in line at the store. Recently it’s really gotten out of proportion, with redbrain.com reporting that some people spend as little as 28 seconds on some shopping websites, without having to wait their turn or turn their car on to make a purchase.
Despite the ease of online shopping, other people love seeing and feeling the texture of the products they want to purchase in physical stores. In fact, 56% of in-store shoppers state that they prefer this type of shopping because they can see and touch the products.
55% of consumers shop in-stores because of the 'try before you purchase' possibility some stores offer, and 41% are worried they won’t get what they want if they place an online order for it.
On the other hand, 58% of online shoppers love it because they can shop for as long as they like. The 54% of them prefer it because they can compare product prices on various e-platforms and 29% love that they get free shipping for their purchase.
Seeing how well the e-commerce industry is growing, retailers quickly acted and now 58% of them have apps for mobile devices that allow shoppers to make purchases. The 83% of retailers worldwide also have mobile-enhanced websites that enable shoppers to place orders and enter their card details.
With the infographic below, you will have detailed information about in-store and online shopping. You will also be able to compare the growth rate between both types of sales while taking a closer look at what people buy most.
You can even compare what reasons people take into consideration before choosing to shop in-store and what causes other people to shop online.

Wednesday, July 25, 2018

How Businesses Use Instagram Stories – 30 Case Studies (Infographic)

There is nothing more essential to a company’s growth than the power to leverage all kinds of communication available. And, as much as Instagram Stories is still kind of new marketing tool on the scene, its importance can’t be ignored.

With over 300 million daily users, Instagram Stories can expand your reach, promote your brand, boost social engagement, and increase sales. 99firms.com brings up the very intriguing fact that 20% of Stories posted by brands result in direct dealings with users, while 120 million users have engaged with businesses after seeing their Instagram ads.

Instagram Stories can be used in different ways to attain a desired result. Most brands use it to take users behind the scenes for further engagement, launch new products, run ads and campaigns to reach a certain audience.

Influencer takeovers are also welcomed whereby influencers or experts takeover a brand’s Stories for a few days. Businesses have enjoyed a 20% boost in engagement when they held influencer takeovers.

Companies also use Stories to run contests, provide DIY projects and product demonstrations, as well as promote live events or upcoming ones.

For instance, Lowe’s used Stories to run a DIY project in 2017 whereby it showed users how to give a tiny room a makeover. Mac Cosmetics uses them to give a step-by-step demonstration on how its consumers can apply its lipstick, eyeliner, and eyeshadow in order to take better selfies.

Furthermore, Instagram Stories has features that make your marketing campaign easier. These include: hashtags, geotags, stickers, and polls.

Geotagging a post can enable it get selected to run as a location story - these get more visibility, reach, and engagement. In fact, according to the infographic below, Stories with a geotagged location hashtag get 79% more engagement than those without.

Hashtags also make it easy for customers to find your content by increasing your visibility, while stickers make your Stories more engaging, thus drawing more people to watch them and you can use interactive stickers like polls to collect quantitative data.

Moreover, you can add a call-to-action at the end of your Story that can lead followers to your shoppable page, other social platform, or your blog post for more engagement.

For more on why you need to use Instagram Stories and to learn from the brands that are already using this feature, check out the infographic below:


Monday, July 9, 2018

Razer Core X TB3 eGFX Enclosure

Razer launched the Core v2 eGFX enclosure in Q4 2017. It came with a unique industrial design and dual Thunderbolt 3 controllers that justified its price premium over other eGFX enclosures. Today, coinciding with the introduction of the Razer Blade 15.6, Razer is launching the Core X eGFX enclosure.
The Razer Core X does away with the bells and whistles of the Core v2 - the chassis is more economical to manufacture, thanks to a simpler industrial design. The second Thunderbolt 3 controller is gone, as are the I/O extension ports - the Core X serves as a eGFX enclosure and supports only a PCIe 3.0 x4 peripheral. That said, the Core X supports larger graphics cards compared to the Core v2. The internal power supply is also an ATX 650W one (compared to the 500W Flex-ATX PSU in the Core v2). This allows the Thunderbolt 3 port to support power delivery up to 100W (compared to the 65W in the Core v2). The Core X also uses the Alpine Ridge C-stepping, unlike the Core v2 which used an older stepping of the controller. The Core X doesn't support Razer Chroma (the RGB lighting feature common across various Razer peripherals). All these changes allow Razer to price the Core X at $299 compared to the Core v2's $499.
The Core X launch also brings Mac support to Razer's family of eGFX enclosures (Core v2 and Core X only). Similar to the Core v2, the Core X is designed with open vents to support adequate airflow for the installed GPUs and aid in optimal thermal performance. Razer also touts easy installation of GPUs - a rear panel that slides out and a thumb-screw that allows for tool-less installation - as a major selling point for the Core X. macOS compatibility is advertised only with AMD GPUs. On the Windows side, a wide variety of GPUs ranging from the NVIDIA GTX 750 to the GTX 1080 Ti and GTX Titan XP. NVIDIA Quadro GPUs are also supported. On the AMD front, all XConnect GPUs are supported.
The table below presents the specifications of various eGFX enclosures currently announced / available in the market.
Comparison of eGFX Enclosures
AspectRazer Core X
Chassis Dimensions14.72" x 6.61" x 9.06"14.72" x 6.61" x 9.06"
Max. GPU Dimensions12.99" x 2.36" x 6.29"12.99" x 2.36" x 6.29"
Max. GPU Power500W500W
PSU650W ATX650W ATX
Cooling Fans1x 120mm (Chassis)
? (PSU)
1x 120mm (Chassis)
? (PSU)
Connectivity1x Thunderbolt 3 (to host)1x Thunderbolt 3 (to host)
Power Delivery100W100W
Shipping DateMay 2018May 2018
Price (in USD, at launch)$299$299
A look at the table above shows that the Core X presents a unique value proposition for users dealing with bulky GPUs. There are other eGFX enclosures supporting similar-sized GPUs, but, they come with a much higher price tag. Those around the Core X's price point tend to support only smaller GPUs, or, not support more than 15W on the power delivery side. From that perspective, the Core X complements the premium nature of the Core v2, and allows Razer to target different segments of the eGFX enclosure market.

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