Wednesday, June 22, 2011

Google Has Released a Major Ranking Algorithm Update

Google Has Released a Major Ranking Algorithm Update:
Google has released one of the biggest ranking algorithms updates. The change noticeably impacts 11.8% of all queries on Google. How does this affect the rankings of your website on Google?
Google has announced that they made a major change in their ranking algorithm.  

"We launched a pretty big algorithmic improvement to our ranking. This update is designed to reduce rankings for low quality websites, sites which are low value add for users, copy content from other websites or sites that are just not very useful.
At the same time, it will provide better rankings for high quality sites, sites with original content and information such as research, in depth reports, thoughtful analysis and so on."

This is an addition to the scraper spam update that Google released earlier this month. This is a noticeable update that affects about 12% of all queries and the search result pages can change a lot.

"We can’t make a major improvement without affecting rankings for many sites. It has to be that some sites will go up and some will go down. It is important for high quality sites to be rewarded and that’s exactly what this change will do."

Which websites will be affected by this update?
Although Google does not officially confirm it, this algorithm update tries to remove so called content farms from the search results. Content farms are websites that invest as little time and money as possible to generate a large amount of content created by authors who are usually not familiar with the topic they write about.

Content farms try to get visitors through high rankings for as many different keywords as possible. These visitors should click on the ads that are displayed on the content farm sites.

It seems like websites such as,,, and have lost thousands of high rankings.

How will this change affect your own website?
Google's anti spam team is serious about eliminating spam from the search results. They announced that the are working on many more updates that we believe will substantially improve the quality of the pages in our results.

If you have used any shady tactics to improve the position of your website on Google, you should stop this right now. It's very risky to use dubious methods on Google.

If you don't want to risk your online business, use search engine optimization methods that are safe to use with Google.

Google announced that the new algorithm will be available in the U.S. only at this time. Other countries will get the new algorithm within the next few months.

Follow 10 basic SEO

Lets talk about Google basic SEO or Search Engine basic SEO for website once again.As we all know basic are valuable and according to SEO experts this new algorithm could demand some basic thing to maintain.I have an earlier post about SEO,which was ” Blog Basic SEO Tips for Beginners“,though it was about website beginner you can read this too.

Why again basic thing to follow?
Google new algorithm though is a secret like previous but there has some explanation on SEO world which are saying to follow some basic things.I just want to reminder some main and important things to follow.So without doing any explanation I am going to list here some basic things for SEO.

1) Your every post should be well linked so that reader can easily visit here and there.This ob course need page navigation or at least one static text linking.I am not recommending image link as search engine are not able to crawl image with link,so they couldn’t aware that you have linked your page.
What will you do for this:
a)You can use page navigation by any way
b) You can use related post widget(or plug-in)
c) can use recent post,featured post plug-in.
d) can use SEO auto links plug-in.
e) ob course link a static text with proper anchor.

2) Make a sitemap for your reader and search engine too.

3) Try to limit number of link in one page 100.No broken link,dead link,malware link ob course.Comments section should be moderated properly so that any external bad link should be removed.

4) Use always anchor text here and there but properly.Your text should be related to the links.Don’t try to fool your readers for an extra page views.

5) Use Alt tag for your image.This should be descriptive.Give the image an identity with some related words.Remember too not to give image name as “img002″,it has nothing to say about your image.make your title,description,keyword tag properly and descriptive.

6) Use Robot.txt file to block any page which you don’t want to indexed or crawled.Check this file if it is working or not.

7) Test your website at different browser.It seem that you are making your design randomly but it is not opening properly at all browser.It would be better to test your site in any text browser,so that you are confirmed your site is visible properly to search engine too.
Optimize your website load speed.There are lot of speed checker.Follow to maintain theirs are some tools for you, Page Speed, YSlow, WebPagetest .

9) Avoid excessive link exchange .Write any word “want to exchange link” in any platform are not good sign.According to Search engine guideline you can exchange link with your related niche but it will not be excessive.Don’t buy links or allow any tricks to get page rank or back-link.

10) last,create your website for always your reader not for search engine.I know there need some some optimization for better ranking and traffic but main aim should always on writing good content.

Now some basic thing which you should avoid always:
Avoid hidden links,avoid inappropriate keyword,avoid cloaking,avoid duplicate content,avoid bad neighborhood,website for only rankings to get some money.If you can avoid these things you will be safe always.

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