Friday, March 22, 2013

YouTube Optimization: 3 must steps to follow for beginners

Author :
Alia is a writer/blogger. She loves writing, travelling and reading books. She contributes to Social Cloud.

The term Search Engine Optimization (SEO) is usually referred in the context of the website. SEO techniques are used for optimizing different social media sites as Facebook, You Tube and Twitter. Various social media managers use these social websites to promote their endeavor through this medium.

You Tube optimization is one such creative means of business promotion that is being used increasingly. This helps in enhancing the level branding and gives one the opportunity to generate traffic for the websites.

Below are listed some imperative steps that will help you better the You Tube Optimization efforts.

1.) Tagging the content
This is a creative way of optimizing over You Tube. You will need to include the relevant tags for videos as you upload the same on this platform. These tags are a synonym for keywords and are important for the search engine robots that visit these search engines during their search engine crawling process. In case you do not use proper tags, you will not be able to generate good amount of traffic for the website.

If you go in for proper tagging over the You Tube, your videos will get indexed over various search engine results.

2.) Using video titles carefully
Title is the best place to tag that you use for your videos. It is usually seen that people invest a good lot of time in designing their videos and editing the content. They also make earnest efforts in adding effects to the video. However, when it comes to giving a title to the video, they hardly take a minute in deciding the title.

This is a big mistake and can mar your chances of ruling the segment that you intend to target. The best way of overcoming this restrain is to use Google Keyword tool while devising a title for the video. Using this tool, you can shortlist relevant keyword phrases that will help you move a step further in your efforts.

Google Keyword tool will help you come up with a range of title options and you can pick up one that suits your endeavor the best.

It is noteworthy here that since the advent of You Tube, Google has been including the relevant video content in its searches too . Having an apt title will help you accomplish this task in a concerted manner and is likely to increase your reach.

3.) You Tube advertising
As you have added the tags and incorporated an appropriate title for the video, it is time for collecting views. Video views are also a success indicator and help you improve the rankings. Video with more number of views means better business prospects. It is therefore imperative to have the maximum number of views for your video.

In case you have uploaded the video only recently it is tough to collect large number of views. However, this shortcoming can be overcome by advertising the video. If you go in for advertising the video, you will be able to collect increased number of views for the video . This will help you get better rankings over the search engines.

Follow the above listed steps and you will be able to optimize video content over You Tube.

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