Samsung’s “unpacked” press conference yesterday at IFA 2013 was
just the start for the South Korean company. Today, Samsung showed off a
massive 98-inch Ultra HDTV, hinted at an even larger 110-inch model and
teased an Ultra HD OLED TV aswell.
Samsung said very little about its 98-inch S9 Ultra HD TV, instead
letting the set’s scale speak for itself. Essentially, the display looks
exactly like its smaller, 85-inch sibling, complete with integrated
“timeless gallery” frame. Like the 85-inch S9, we can expect Samsung to
pack the TV with all the bells and whistles. Samsung also addressed the
lack of broadcast standard, explaining that, once a standard is settled
on, owners will be able to update their Ultra HD TVs through a
one-connect box exchange program.
If Samsung was light on details regarding its latest LED-based Ultra
HD televisions, it was downright secretive about its plans to bring an
OLED-based Ultra HD television to market. Samsung did little more than
to suggest such a TV did exist and then encourage conference-goers to
come check out it out at its booth. Since the company didn’t show off
the TV at the press conference, we can safely assume the TV is very much
in the prototype stage at this point, and not something Samsung wants
to move around a whole lot. We expect to hear a lot more about Samsung’s
Ultra HD OLED at CES 2014.
