Microsoft Devices today announced the launch of "most affordable" Lumia 530 dual SIM smartphone for Rs 7,349 in India.
Microsoft Devices said Lumia 530 will be available in stores at a best buy price of Rs 7,349 starting August 14.
The
new Lumia 530 will provide a powerful entry to Windows Phone 8.1 with a
Quad Core processor delivering faster and smoother user experience,
among others, it said in a press release.
This device will expand
the reach of Windows Phone as it allows more people to enjoy Lumia
innovations and Microsoft services similar to those offered in high-end
Lumia smartphones, the release added.
"The affordable smartphone
segment is growing exponentially, driven primarily by youth who are
constantly looking out for smartphones with power-packed features at
affordable prices," Viral Oza, Director-Marketing, Nokia India, a
subsidiary of Microsoft Mobiles Oy, said.
