People around the world are likely to spend more than eight hours a day consuming media this year, according to a report.
According
to the Media Consumption Forecast report, people will spend an average
of 492 minutes a day consuming media in 2015, up 1.4 percent from 485
minutes a day in 2014; an increase that will be driven by rapid growth
in Internet use, which will increase by nearly 12 percent.
ZenithOptimedia's
report surveys the changing patterns of media consumption in 65
countries across the world, and assesses how people will allocate their
time to different media between 2014 and 2017.
The report looks at the amount of time spent reading newspapers and magazines, watching television, listening to the radio, visiting the cinema, using the Internet, and viewing outdoor advertising while out of home.
The
Middle East and North Africa region will see its average media
consumption rise from 635 to 656 minutes per day between 2014 and 2015,
an increase of 3.3 percent owing to a notable 15 percent growth in
Internet use, the report said.
The pattern is expected to remain
consistent over the next two years, the report says, with average media
consumption in the region rising steadily to reach 716 minutes per day -
near half of which will be spent on the Internet - by 2017.
Furthermore,
Internet daily consumption is projected to grow by 30 percent in the
Saudi Arabia and by nearly 16 percent in the UAE between 2015 and 2017.
Global
media consumption increased from an average of 462 minutes a day in
2010 to 485 minutes a day in 2014, an increase of 5 percent, or an
average of 1.2 percent a year.
Mobile technology has created new
opportunities to consume media by allowing people to access the Internet
while out and about - shopping, commuting to work, waiting to meet
friends, and so on.