Monday, January 27, 2020

How to Improve Engagement on Instagram for Business

Instagram is turning into one of the most important marketing channels, and it’s an extremely effective way to engage with your customers. With over 100 million users in the United States alone, there’s a strong audience for virtually every type of business.

While Instagram marketing can be complicated, you can differentiate your brand from the competition by making a few simple changes. This article will cover some of the most powerful strategies for optimizing Instagram campaigns and maximizing your digital marketing ROI.

How Does Engagement Work?

In short, engagement on Instagram represents the percentage of followers that interact with each post, either by liking or commenting. If you have 100,000 followers for example, an average of 1,000 combined likes and comments would represent an engagement rate of one percent.

Low engagement is often a sign that your audience isn’t interested in your content. You can track engagement to monitor the success and failure of different marketing strategies and identify the types of content that resonate with your followers. Some Instagram marketers get distracted by followers and other metrics that don’t always give an accurate picture of your success on the platform.

What Should My Target Engagement Rate Be?

You may be wondering what a good engagement rate is for Instagram businesses and marketers. First, it should be noted that there’s no single rate to target when looking at your Instagram metrics. Each business is unique, and depending on your field, the average could be as low as 1 or as high as 5 percent.

With that in mind, it’s best to compete against yourself and other companies in your niche rather than looking for a target rate. You can develop a goal once you’ve taken the time to perform market research and analyze your own performance.

Optimizing Instagram Engagement

There’s no perfect way to increase Instagram engagement, but marketers make a number of simple mistakes that prevent them from reaching their goals. For example, failing to research common hashtags in your field could reduce your visibility relative to more proactive companies.

Similarly, you should try to integrate your Instagram marketing practices into a larger omnichannel strategy. Omnichannel marketing is all about creating seamless campaigns across channels and providing a more engaging customer experience.

Some businesses run giveaways and contests to generate more traffic and increase social shares to connect with new leads. Make sure to regularly monitor and analyze your results in order to identify your most successful tactics and make any necessary adjustments.

Engagement isn’t the only marketing metric on Instagram, but it can offer valuable insights into your performance. These ideas will help you develop better Instagram strategies and increase short-term sales plus long-term customer retention and lifetime value.

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