Vserv.mobi, a leading global
mobile advertising network, recently announced the launch
of AudiencePro, a first-of-its kind platform that presents a game
changing opportunity for the entire mobile ecosystem, including Telecom
providers, Advertisers, Publishers & App Developers.
The
launch gives Vserv.mobi, the credit of being the first mobile network
in the world to roll out an offer which combines audience with telcos,
to bring better opportunities to the advertisers.
This
launch also announces the first Telco partnership as Vserv signs up
with Airtel, the world's third largest telecom operator by subscriber
base. Speaking on the occasion, Dippak Khurana, CEO & Co-Founder,
Vserv.mobi said, "The AudiencePro is the World's first platform that
brings together the power of Mobile Ad Networks with credible user data
from Telcos, to enable unprecedented levels of audience targeting for
advertisers.
After
the revolutionary AppWrapper monetization platform, this is our second
game changing technology that will unlock tremendous value across the
entire mobile ecosystem. Given our understanding & presence across
emerging markets, we are already working towards rolling out the
AudiencePro platform with partners across the globe."
The
new platform will allow advertisers to target audience based on the
demographics, location, content relevance, network usage, purchasing
power and device specific data. The advertisers can now reach the
subscribers with high-quality ads which are displayed on multiple
inventory sources across the mobile advertising network, Vserv.mobi.
This also includes the 20,000 apps powered by the company's innovative
AppWrapper technology.
The company is
also focusing on SouthEast Asia as it key markets. AudiencePro is
expected to roll out in Singapore, Philippines, Thailand, Vietnam,
Indonesia and Malaysia by the end of this year, according to Vikas
Gulati, Vice-President of Business Development for South East Asia.
