Wednesday, March 13, 2013

Sex Toys are Becoming World's Favourite Gadget

Look out smartphones -- the world is lusting after sex toys, which could soon make them the world's favourite gadget, according to the Daily Mail. 

With global sales of 'pleasure goods' rising towards 400 million, according to a study entitled "Women, Sex and Shopping," they're quickly catching up to mobile phone sales. 

The number of sex toys sold in Canada remains a bit fuzzy. In 2001, the CBC estimatedNorth American sales amounted to $500 million a year. But the bottom line remains: sex continues to sell, with some analysts pondering why the sex toy industry has avoided severe economic troubles during the recession.

Experts have chalked up strong sales numbers to celebrities like Gwyneth Paltrow and Jane Fonda dishing about their sex lives, says Daily Mail.

And the companies have caught on. Take for instance the We-Vibe, a vibrator created by an Ottawa-based couple that Canadian Business called the "most successful branded sex toy since the Rotating Rabbit." Realizing celebrity endorsements can lead to more success, the company has sent the product to celebs and gifted it at star-studded events such as the Grammys and Super Bowl, reports.

The company's blog name-dropped celebs after the Genies last year:
Celebrities like Kardinall Offishall, Shannon Tweed (who couldnt wait to show hubby Gene Simmons) and hip-young stars like Rachelle Lefevre (Twilight), the room was abuzz with excitement.

 Naughty job ... Emma Richards, 20
SAUCY Emma Richards last night told how she has had more than 150 orgasms despite still being a VIRGIN — because she tests sex toys.

Single Emma, 20, reviews the gadgets for an online store and said: “No one loves me romantically so I fulfil that role myself — so to speak.”

Her job started when she went to buy some fancy knickers for Valentine’s Day last year — but came home with a sex toy instead.

She said: “Now I can’t get enough of them. I would rather stay a virgin and use my sex toys than sleep with someone who wasn’t special.”

Her toys give her three orgasms a week, meaning Leicester lass Emma has had over 150 in one year.

The restaurant worker says: “The first time I didn’t know what to expect. My legs were shaking like Bambi.”
She also tests out sexy lingerie — but confessed she hides the delivery packages from her mum and dad.
The job is unpaid, but she gets to keep the gadgets.

She vowed to carry on with her raunchy reviews even if she does find a boyfriend.

Sex toys fast becoming world’s favourite gadget as sales soar towards 400 million (set to match sales of smart phones!)  

Smartphones have long been a must-have accessory, but sex toys are quickly becoming one of the world's most popular gadgets.  Experts believe the willingness of stars such as Gwyneth Paltrow and Jane Fonda to divulge their bedroom secrets are behind a recent surge in the sales of 'pleasure goods'.   While the UK sex toy business is now worth £250 million a year, global sales of erotic accessories are to set to rise to 400 million.

While some of Hollywood's most famous leading ladies have opened up about their sex lives in the new TV series, The Conversation With Amanda de Cadenet - the UK  is following suit in a Channel 4 documentary 'More Sex Please, We're British'.

The hour-long fly on-the-wall set to air on Tuesday, focuses on Britain's biggest online sex toy retailer,

Originally founded in 2002 by Neal Slateford and Richard Longhurst, Lovehoney the company, which offers an array of goods from adult toys and sexy lingerie, to erotic literature and games, has seen its sales increase each year to a current total of £16 millon.

Co-owner Mr Slateford, a former record producer for Kylie Minogue, stated that celebrities opening up about their sex lives had been a key sales driver.

He said: 'A famous celebrity will give a big interview about their sex life or their love of sex toys and we will see a flurry of sales afterwards.

Breaking boundaries: Sex and the City, starring Sarah Jessica Parker, Kim Cattrall, Kristin Davis and Cynthia Nixon, has been accredited with ending taboos about sex

'It all started with Sex In The City - which was incredibly liberating for women, especially after Charlotte became a virtual recluse after buying a rabbit vibrator at New York's famous Pleasure Chest sex story.

'Suddenly ordinary women weren't afraid to talk about their sex lives and their use of sex toys.'

Lovehoney estimate that nearly half the nation owns a sex toy, while global sales of vibrators and other sex toys soared to £5.5billion-a-year and are to set to rise to £40billion by 2020 - matching those of smartphones.

It all started with Sex In The City - which was incredibly liberating for women... Suddenly ordinary women weren't afraid to talk about their sex lives

In light of this, a number of high street retailers such as Boots, Tesco and Superdrug now stock erotic goods.

Mr Slateford added: 'It's great that celebrities are being more honest about their sex lives. There has been such a huge change in people's attitudes over the last 10 years.

'Now mainstream retailers like Boots, Tesco and Superdrug sell sex toys.

'Take a walk down the pharmacy aisle and you'll see vibrating penis rings and bullet vibrators alongside the condoms.'

While sales of sex toys had been held back in the past due to an association with the sleazy, male dominated pornography industry, according to the counselling service Relate, women are now becoming far less shy about sexual aids.

A report by retail analysts Hewson confirmed there had been a revolution in the past 30 years, driven by the fact that women have a more powerful position in the home and work place.

'Celebrity endorsement of sex toys by star such as Teri Hatcher, Eva Longoria and Halle Berry act as validators for brands and women alike,' researchers said.

High street sex toys: A display of sexual aids on sale at Boots

High Street chain Ann Summers, is known for selling kinky lingerie and erotic toys

Several female celebrities talked openly about their favourite sexual positions in U.S. TV interviews screened last week.

Asked for her favourite, Oscar winner Gwyneth Paltrow, 39, wife of Coldplay singer Chris Martin, said: 'I'm down with all of them.'

Zoe Saldana, 33, star of Avatar and Pirates of the Caribbean, said: 'I like missionary and I like being on my knees too. And I love being on top or standing up.'

Meanwhile, the X Factor star Tulisa blushed when her rabbit vibrator accidentally went off in her suitcase when she was picking up her baggage at Miami airport.

Desperate Housewives star Eva Longoria, 37, revealed that some of the best sex she had ever experienced was with a sex toy.

She said in an interview: 'I own two and I have a Rabbit one. I give that as a gift all the time. It's the best gift to give - an orgasm.'

Teri Hatcher, 47, also from Desperate Housewives, said: 'To be honest, I don't know what I want a male for. I have some fabulous electronics to use instead. And any woman who tells you she doesn't is lying.'

Myleene Klass, 34, is another vibrator enthusiast - buying them for showbiz pals such as Suzanne Shaw, who she sang with her in the band Hear'Say.

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