Monday, July 29, 2013

Facebook's 'simple' mobile phone app users cross 100 million

FB's simple' mobile app users cross 100 mn

US social networking giant Facebook said over 100 million people are accessing its website every month through its app for feature phones, aiding the firm in expanding in developing markets like India.

The "Facebook For Every Phone" app enables people to connect "no matter what kind of mobile device they use," the company said in a statement.

"We are excited to announce that there are now more than 100 million people using Facebook For Every Phone each month," the California-based company's Growth Manager Ran Makavy said in a post.

Facebook for Every Phone is a fast and easy-to-use native app that works on more than 3,000 different types of feature phones from almost every handset manufacturer. These devices can cost as little as 20 US dollars, he added.

"Today, millions of people in developing markets like India, Indonesia and the Philippines are relying on this technology to connect with Facebook, without having to purchase a smartphone," Makavy said.

The app is powered by technology created by Snaptu, an Israel-based mobile platform that was co-founded in 2007 by Makavy.

"Our small team relaunched Snaptu as Facebook For Every Phone in July of that same year, and grew the user base to where it is today. Snaptu's platform uses the power of servers to accelerate and optimise the way mobile apps work, and is the key to providing a great user experience on low-end devices," he added.

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