Thursday, August 8, 2013

6 Most Popular Shopping Sites In India

Lately, shopaholics in the country are getting serious with online shopping. They even boast their knowledge about which websites are good for what and when it comes to the discounts, which indeed are quite popular on shopping websites, they get hysteric on shopping. Yes, the trend of shopping online is catching up like wild fire; now more people prefer to buy things from comfort of their couch than from real brick and mortar outlets.

comScore, the internet technology analyst company that measures what people do as they navigate the digital world, has came up with its latest report on 6 most popular e-commerce sites in India, based on the number of visitors. So grab you credit card and read on to discover which sites made it to the list.

#6 HomeShop18

Unique visitors in June 2013: 8,109
Percentage reach: 10.5         

HomeShop18 is the online and on-air retail and distribution venture of Network 18 Group, headquartered in NOIDA, India. HomeShop18 was launched on 9 April 2008 as India's first 24-hour Home Shopping TV channel, where anchors performed live demonstration of products on sale. The television channel established HomeShop18's foothold in Indian retail because of high television penetration. Later, as the internet reach grew all over the country, HomeShop18 expanded to the internet.

Currently, comprises 17 categories: Accessories, Baby, Books, Cameras and Camcorders, Clothing, Computer, Electronics, Mobiles and many others.

The mobile version of the was officially launched on Android and iOS in the beginning of the year 2013.

As a part of its mobile platform launch, HomeShop18 set up SCAN N SHOP Virtual Shopping Wall at Terminal 3 of Indira Gandhi International Airport domestic departure wing at New Delhi. The virtual wall comprises dynamic LED TV screens. Each TV screen displays products on sale accompanied by a unique QR code, which people may scan to display the respective product's details. The customers can place their orders by scanning the QR code against each item or over the phone, through Cash on Delivery.


Unique visitors in June 2013: 8,447
Percentage reach: 10.9 was started by Kunal Bahl, a Wharton graduate and Rohit Bansal, alumnus of IIT Delhi, in February 2010. It was daily deal platform when started, but later expanded into product retailing across various categories like mobiles, computers, laptops, cameras, accessories, apparels, restaurants and many others.


Unique visitors in June 2013: 11,924
Percentage reach: 15.5

The largest online retailer in U.S.,, was officially made available in India on June 5 as First it started selling books, movies and TV shows, and now it’s a fully bloomed online market place with products that include Mobile Phones, Cameras, Kindle E-Readers, Kindle accessories, E-Books and many others. It also recently was in news for offering Nexus 7 tablets at pig price cuts, 16 GB version at 11,999, and 32 GB version at 15,999, whereas it is 15,999 and 18,999 respectively on Google Play. 

Amazon had previously launched, an aggregator site that listed deals from online retailers, while is the ecommerce giant’s own marketplace in the country.


Unique visitors in June 2013: 12,425
Percentage reach: 16.1 is a fashion and lifestyle ecommerce portal. It retails apparel, footwear, accessories, beauty products, fragrances, home accessories and other fashion and lifestyle products. The site started operations in January 2012. It was co-founded by Arun Chandra Mohan, Praveen Sinha and Lakshmi Potluri. Currently it is spearheaded by Arun Chandra Mohan, Praveen Sinha, Manu Jain & Mukul Bafana.

The company follows both inventory model and a controlled marketplace model. In inventory model, products are sourced from brands and stored in the Jabong warehouse. In controlled marketplace model, Jabong doesn’t store the inventory but takes care of the Fulfillment, Customer Service, and Returns if any. It has launched its mobile site recently.


Unique visitors in June 2013: 12,649
Percentage reach: 16.4

Flipkart is one of the most popular e-commerce site in India. It was founded by Sachin Bansal and Binny Bansal in 2007, who worked for before quitting and founding their own company. In its initial years, Flipkart focused on online sales of books, but later it expanded to electronic goods and a variety of other products. Flipkart offers multiple payment methods like credit card, debit card, net banking, e-gift voucher, Cash on Delivery and Card Swipe on Delivery.


Unique visitors in June 2013: 13,173
Percentage reach: 17.1

It is retailer of fashion and casual lifestyle products. Myntra was established by Mukesh Bansal, Ashutosh Lawania, and Vineet Saxena in February 2007. All three are IIT alumni, and have worked for several start-ups. It is headquartered in Bangalore.

From 2007 to December 2010, was in the business of online demand personalization.  The products ranged from T-shirts, mugs, greeting cards, calendars, key chains, diaries, wine glasses. Myntra currently offers products from more than 600 Indian and international brands in different lifestyle category of products.

And dont forget one of fast growing online shoppe.

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