Go on, take a closer look; this is the first compact camera to feature a 30x optical zoom. Not content with above-average eyesight, it also includes tech borrowed from Sony’s high-end RX range, including a 20.4-megapixel Exmor R CMOS sensor and Wi-Fi for uploading your long-lens shots of Prince Harry cavorting directly to social networks. It also shoots 50fps full-HD video, while a dedicated EV dial on the back lets you fiddle with exposure compensation like a pro, and a hotshoe means you can add an external flash.
Price: £350 | Sony