Author Bio: Tina Davis a a freelance writer and blogger. She covers
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Explainer videos are being
used more and more in the marketing world today. An explainer video is a short,
usually 1-2 minutes, video that is used to present a new product or company while
providing answers to a few vital questions. An explainer video should describe
what the product is and the reasons why the viewer should want to purchase the
product or support the company, charity, etc. An explainer video uses visuals
in a casual and fun manner to get the product or company’s message across to
the viewer in a unique way. The explainer video should get the viewer’s
attention and keep them interested throughout.
Determining the right length
for your video can be a difficult step. There are many factors to consider when
doing so, and each need to be well thought out. This article will discuss some tips
on how to determine the correct length for your explainer video to be. Read
further for more information on how to use this exciting new marketing strategy
of explainer videos to help promote your business.
The reason for your video is
the first thing to consider when determining the length of your explainer
video. You should consider several factors when determining this. For example,
if your product or message is more detailed or difficult to explain, you might
want to consider making a video that is somewhat longer, maybe 3-4 minutes. You
want to be sure you allow adequate time to fully explain the product or message
so that the viewer understands, but you also don’t want to lose their attention
by making the video too long or overwhelming them with information. On the
opposite side of that spectrum, if your product or message is more simple and
easier to define or explain, you might consider making the video shorter in
nature, such as 1-2 minutes long. This will be just enough time to allow the
viewer to understand the message or product and keeping them engaged
throughout. In short, the explainer video should neither be too short or too
long. If the video is too short, the viewer will not be impressed. If the video
is too long and not engaging
enough, the viewer will lose interest and not finish the video.
Deciding what you want to
convey or say in the explainer video beforehand is essential. This will also
help you determine the length of your video. If you know you have a lot of
talking to do, it might be a good idea to have several shorter videos with
links to each one. This will give the viewer a sense of engagement and allow
them to watch the videos at their own pace rather than sitting through a long
video, which they are unlikely to do. In shorter videos, it is important and
always a good idea to summarize what you are trying to convey by using shorter
sentences in order to maintain the attention of the viewer. A short, concise,
and engaging script is the key to success in using explainer videos.
It is also important to
remember that the first few seconds of the video are the most important. Your
video needs to grab the viewer’s attention from the get go and instantly
interest them in your product or message. The first few seconds of the video will
determine whether or not the viewer will want to watch the remainder of the
video or not. Check out Infographic World for more information on how to
implement explainer videos for your business.
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