If you're using Twitter to promote your business, you'd probably like to have a larger following. Social media is a numbers game: More followers generally means more people talking about your business and retweeting your content. Even if you tweet quality content and make an effort to engage with your followers, it can often be hard to build up your numbers. A few strategies can help you grow your following over time; with consistent effort, a business can collect 10,000 followers or more.
Tweet, Tweet, Tweet
The more you tweet, the more followers you're likely to amass over time. While this is a fairly common-sense idea, a 2012 study proves it to be true. Social-media monitoring firm Beevolve analyzed the profiles and tweets of 36 million Twitter users; their results indicate that users who have tweeted more than 10,000 times tend to have 1,001 to 5000 followers, while users with less than 1000 tweets under their belt usually have between 51 and 100 followers. Creating lots of content on Twitter will also help you get comfortable with the platform and figure out which tweets appeal most to your followers.
The more you tweet, the more followers you're likely to amass over time. While this is a fairly common-sense idea, a 2012 study proves it to be true. Social-media monitoring firm Beevolve analyzed the profiles and tweets of 36 million Twitter users; their results indicate that users who have tweeted more than 10,000 times tend to have 1,001 to 5000 followers, while users with less than 1000 tweets under their belt usually have between 51 and 100 followers. Creating lots of content on Twitter will also help you get comfortable with the platform and figure out which tweets appeal most to your followers.
Follow the Right People
To increase your own follower numbers, it helps to do some strategic following yourself. Be selective about who you follow; smart choices include people in your industry, favorite bloggers and influential tweeters in your city or region. Many of these people will follow you back. Some may even retweet you, which introduces your content to a whole new audience of potential followers. Before you know it, your following and your influence will both grow.
Help People Find You
If you make it easy for people to find you on Twitter, you'll end up gaining more followers. Add links to your Twitter account to your blog, your website, or any other social networks where you're visible. Your Twitter bio can also be a valuable way to attract followers. A clever, unique summary of your brand, combined with a quality photo or image, can catch people's attention and win your business some new followers.
Don't Take Shortcuts
It takes time and effort to build a large Twitter following for your brand or business. Be wary of schemes that promise to get you thousands of followers overnight. Many websites exist where users can buy huge quantities of Twitter followers at relatively low prices. Steer clear of these services: Purchased followers are usually passive bots with no real person behind the accounts. These followers will never engage with you on Twitter or become customers; outside of boosting your follower numbers, they'll add nothing to your Twitter presence.