OnePlus,
which last week gave $50 and EUR 50 limited period discount on its One
handset in the US and eligible European countries till Sunday, on Monday
announced the discounted price as permanent for the smartphone.
To recall, according to the offer, the 16GB Silk White OnePlus One
was priced at $249 (roughly Rs. 16,000) in the US, and EUR 249 (roughly
Rs. 17,400) in eligible European countries, while the 64GB Sandstone
Black OnePlus One was priced at $299 (roughly Rs. 19,000) in the US, and
EUR 299 (roughly Rs. 20,800) in Europe.
As per the company, the
last week's reduced price flash sales of the OnePlus One at $249 and
$299 were "a great success" and it even received positive feedback from
customers. "But we also know that some of you missed out on the sales.
We want to ensure that all of our fans have the opportunity to get the
Flagship Killer at this special price, which leads us to some big news:
the OnePlus One now starts at $249, permanently," announced the company on its blog post.
OnePlus
explained that it was able to give a $50 discount on the handset due to
its "much more efficient level of operation." Notably, the firm claims
to have been able to bring down the cost of components, engineering, and
assembly, which finally resulted in the discounted price.This raises
hopes that India will get the price cut as well.
The firm also declared its partnership with Dropbox,
a popular cloud storage firm. As a part of the deal, users can now buy a
64GB OnePlus One handsets bundled with one year of Dropbox Pro
subscription, which usually comes at $10 per month, at $349. With the
Dropbox Pro subscription, users will receive 1TB of cloud storage,
secure sharing of links, compatibility across major mobile and PC OS
platforms, Image backups for OnePlus One and more.
However, the
firm will be keeping the bundled offer available only in the US, Canada
and European countries for a limited period starting Wednesday.
