A Short Introduction to Groupon
If you are looking to save money on the things you love, be it restaurants, events, goods or services, then Groupon is the company for you. Essentially, Groupon is the middleman server that can both promote a business while also saving the customer’s money, making a bit of money itself in return. It encourages people to try a new store, product, or service every day through the use of daily deals that can be sent straight to the customer’s inbox. Whenever it successfully refers a customer, it earns a commission.
For the Customer
For the customer, Groupon is a free service to sign up to. As well as just checking the app, if you enter email address it will send you an email announcement with the daily deals in your local area. If the customer finds a deal she likes, she can simply purchase it on the website or app. The voucher will be stored into her account and redeemed at a later date.
For the Seller
Essentially, Groupon provides a motivated customer base to the seller. Although it offers services and products at a discounted rate, sellers can expect an influx of new customers. These new customers could then spread the word about the great service they had, which can be an excellent form of marketing.
For Groupon
Groupon earns commission on all the sales made through its site, which usually is a percentage of the sale price. It simply has to provide the middleman service by advertising the deal on its site, app, and email marketing. Groupon provides a very powerful win-win situation for all parties involved, which is just one of the reasons that it has become so popular in recent years.
