Running a Google Adword campaign for your organization can
be a great decision that brings in a lot of revenue. In order for that to be
the case, you will have to spend a lot of time thinking about your business and
who are your potential clients and what are they searching for online. Take
time to talk to your customers and find out how they find your company online.
If you can analyze this out, then you can tailor the AdWords campaign roughly
to ensure its optimized for success. So how to run a successful AdWord
Campaign?
How to find the best Adword Management service?
Split Testing
Campaign optimization
Relevancy
Keyword research
Find out what your potential clients are searching before
you get started. You must never simply target on general keywords but rather
get very particular keywords that are very targeted towards your product or the
business. Base your calculations off of the competition and search the keyword
volume, as well as the relevancy. You must then verify if you want to do a
broad, exact match phrase. I prefer doing a phrase match, as a broad match
might have too many unrelated keywords and the exact match can be too narrow.
Different Ad copy
You must create a few versions of ads for each ad group.
Then you can test which is has the highest click-through rate and which ones
eventually produce the highest number of conversions. Even if you consider a
specific ad is the best possible ad you could make but you still have to test
other variables to make sure the ads can't perform even better.
Great landing page
You must make your landing pages relevant to the ads that
users came from. This might need you to make various landing pages if you have
different ad groups. You must also test you various versions of landing pages
as well to make sure you are using the one that converts clients the best.
Great bidding
You must constantly track the performance of your campaign
and adjust the bid accordingly. If a specific keyword has a good click-through
rate, high conversation rate, low bounce rate, you must increase the bidding to
make those stats look better. The idea is you want to money spent on the
campaign to do with the most optimized sources. This can be done by updating
and altering your bidding on a regular basis.
How to find the best Adword Management service?
While searching for a best, affordable and trustworthy AdWords management service, there are various
things that one must look into. It's very important that you know all these
four things when you are trying to outsource your AdWords to a management
company.
Testing various different ads is very important to reduce
the click costs and is the key to get higher quality scores and better ad
positions on Google. It takes quite a lot of work to manage and set up split
testing for clients and due to this, there are many companies who don’t offer
it. Some AdWords Management company offer split testing as an extra service
which means that they might provide Split testing if you wish to pay extra. You
must not be paying extra when you outsource your AdWords Management for split
testing.
Make sure that your AdWords management company sets up your
account in a perfect way, and then optimize it on a regular basis. The correct
setup for your Adwords campaigns is important to get the best results. Also,
this includes choosing the relevant keywords and making a large number of
small, tightly themed ad groups. Google doesn’t like to see all the keyword
loaded in one ad group, as it's not relevant and difficult to show the best ads
to each searcher with this technique. An important part of making your AdWords
campaign attain the best possible ROI for your ad spent is to organize your ad
groups.
Almost all AdWords management services are aware of the fact
that relevancy is one of the vital factors in making the AdWords campaign very
valuable, they never put the stress and also the necessity of this on the
clients. The reason is, it takes more effort and time to ensure that the
campaign has a high degree of relevancy. You will not be getting your money's
worth if the company you choose assure that your ads, ad groups, and landing
page have high relevancy.
Conversion
What is the use of having lots of traffic to your website if
you are not efficient enough to convert that traffic into sales? The main
purpose of having a website is to convert the traffic into leads and ultimately
sales. Unfortunately, its extremely tough to find such service with the
conversion expertise. It's important that you find an AdWords Management
service who can drive traffic to your site and also convert that into sales.
Conversion is the key to profitability.
