Friday, December 6, 2019

The Obstacles and Opportunities of Online Grocery Shopping for Your Business

When it comes to online shopping, convenience is what keeps customers coming back time and time again. As the world of ecommerce has grown, customers are more savvy than ever. They crave a personalized, seamless experience. This is what sets online shopping apart from in-person shopping. Customers can avoid the crowds, traffic, and long lines we typically associate with in-person shopping. 

Online shopping shows no sign of slowing down, which is why more and more of the in-person shopping experience continues to go online. Case in point: Grocery shopping. Although still somewhat in its infancy, online grocery shopping is an up-and-coming trend among shoppers. For example, over half of Americans have purchased groceries online, and nearly 70% of Americans will do so by 2022.  

Massive online retailers have been vying for online shoppers for some time. Amazon, for example, will soon offer dairy products online, and Target offers online coupons and other deals to incentivize customers to shop online.  

The race to offer the best online shopping experience will continue, which means small businesses have to step up to the plate as well if they want to succeed. However, selling groceries online presents its own obstacles and opportunities. One of the biggest challenges is security: 30% of Americans have had a package stolen from their doorstep. Another pain point is the high delivery fees that come along with delivery. 

The best way to overcome these obstacles is, of course, to capitalize on the opportunities. A big part of that is making your online checkout as seamless and personalized as possible. To learn more about online grocery shopping and how your business can rise to the occasion, check out the infographic form Wikibuy below. 

The Rise of Online Grocery Shopping

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