Wednesday, February 26, 2020

5 Mobile Trends That The Best Brands Will Be Focused On In 2020



One of the most exciting things about technology is that it’s always evolving. 

We’re long past Xerox’s experiments with a graphical user interface in the 1970s, and further still from the printed output of the first computers.

It’s amazing to think that 15 years ago, PalmPilots and Blackberries weren’t even able to render images, but as mobile has become the most heavily used platform, much more complicated tasks have become the norm.

As newer trends, such as infinite scrolling and hamburger menus, become contentious, what will replace them?

No need for a crystal ball—we’ve done the research instead. Here are the mobile trends that the top brands will be focused on in 2020:


Increased Usage of Mobile

That’s right—mobile itself is a trend!

For most of the internet’s existence, mobile was something of an afterthought. Many businesses focused on optimizing for visitors who were using a traditional mouse and keyboard.

While it’s true that fewer smartphones are being sold than in previous years (though a report from Strategy Analytics still placed global smartphone shipments at 1.43 billion in 2018), the fact is people are using their devices more than ever before.

The True Beginning of 5G in North America

Believe it or not, the fourth generation of broadband cellular network technology started all the way back in 2009. And while mobile networks have made a series of incremental upgrades, the fifth generation will soon be fully upon us.

According to the statistics portal Statista, Ericsson forecasts 11 million 5G smartphone subscriptions by the end of 2019, with an explosion of adoption over the subsequent years. In the graph below, you can see that this adoption starts in Asia-Pacific, creeps into the North American and European markets in 2020, and then becomes a worldwide trend starting in 2021.

5G technology doesn’t just mean faster and more reliable cellphone connections, but anything else that uses a cellular network—such as internet-of-things technologies—will also receive a massive upgrade.

This is just a single example from among the dozens of brands that have stepped up their game, but it showcases how incredibly bright the future of augmented and virtual reality is.

The Rise Of mHealth

Digital health – specifically that driven by mobile (mhealth) – is one major trend that is steadily impacting the lives of millions of people, and we’re here for it! 

There are currently over 318,000 health apps on the market, with hundreds more being added each day. What’s driving this growth is consumers—they’re quick to adapt! From telemedicine to wearables and everything in between, people love the convenience of managing their health on the go. 

In fact, according to Mary Meeker’s 2019 Internet Trends report, 52 million people in the U.S. now sport wearables, a number that has doubled in just four years. Fitbit, Garmin, Apple Watch—despite debuting years ago, these products have continued to thrive.

As important as making money is for a business, perhaps more important is doing good. Apple CEO Tim Cook was recently quoted as saying, “If you zoom out into the future and you look back, and you ask the question, ‘What was Apple’s greatest contribution to mankind?’ it will be about health.” 

And with the mHealth market estimated to be valued at $31 billion by the end of 2020, this is a trend that will be around for a while—and one you don’t want to miss. 
Bold Colours And Gradients

When Instagram made its app icon bolder and more stylized in 2016, many users were up in arms, decrying the new direction as too generic and less appealing. 

However, in the years since, many brands have joined Instagram in embracing bold colours and contrasting gradients in their mobile designs.

Modern design is awash with strong purples, reds and oranges—just take a look at the app icons of Airbnb, Tinder and Life360. 

Even websites, like The Outline, and other organizations – like Eurosport in their coverage of the 2018 Pyeongchang Olympics – have adopted this trend. 

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