Why Should Businesses Be Using Twitter?

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Written by Halit Bozdogan on behalf of Custard, a full line agency specialising in professional social media marketing solutions.

Currently, there are more than 200 million active users on Twitter. That’s a lot of people. If you have a business or work for someone who does, then Twitter is a tool you should definitely be on top of by now. Social media is a common phrase these days. And there are plenty of people who will tell you that it can help massively in terms of brand recognition and revenue.

Here’s why:

It’s instant

Any news, offers or information can be instantly sent to your potential/existing customer base. 140 characters allow bite sized amounts of data that won’t pressure people into reading something extensive. Links, images and videos can be promoted almost immediately. 

Brand Recognition

Twitter is an excellent tool to mould your brand perception. By communicating like a person and not a faceless corporation, you can present yourself as a company people can trust and feel comfortable doing business with. 

You are ‘with it’

Many businesses are run by people who might not fully understand how influential Twitter can be. It provides a platform for you to be seen. You’ll show you are part of the social media movement that is sweeping the world now.

Networking

Twitter is not only great for customers, but it’s an excellent tool to network with other brands in your market. Pooling resources can be highly beneficial for all parties. Business contacts and other social media people can all help you achieve your goals.

Let’s get engaged

Possibly the most important reason for a business to use Twitter; engagement with customers.

By listening and responding to the needs/comments/wants of your customers, you are in a position to improve your business strategy and focus.

Information is power and through Twitter, your business has the potential to thrive if you utilise social media in a way that allows you to respond accordingly.

 

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