If you are a Google partner, you will be very much
interested in the announcement that Matt Cutts (head of Google WebSpam team)
gave recently. He says that his team had recently carried out an experiment to
test their search results by switching off the link data as a part of their
routine algorithm. He added that the results would have been much worse if they
had to conduct the experiment in real life.
Recently Google has changed its stance for SEO link
building and rendered many effective links as spammy. Many websites that have
been using this bad link building techniques have been hit with Google’s
penalty. If you have bad links, this is the right time to get rid of them and
be safe from penalties that can burn a hole in your pocket.
There are some very good bad link
removal services that will provide excellent service, but they may not be
in a position to remove all the links. So, when you are in talks with a good
link removal company or expert, you will have to check out the percentage of
removal that you can expect from the deal. If you have an online campaign
running along, you will be aghast to see that it too gets affected by Google’s
algorithm. To get your online marketing campaign back on track, you will have
to make sure that all your bad links are removed. There is no way that you can
sanitize your bad link. In other words, once a link is termed as bad, it will
remain bad.
However, you can check with Google if they can
re-consider their decision. In April 2012, Google launched its first algorithm
called Penguin, which is considered to be an infamous algorithm. Ever since its
launch, there have been several updates to the algorithm that have created
havoc in the internet world. The main goal of Penguin is to identify the links that
have been made with the sole intention of gaining advantage on the search
engine. Ever since the release of this algorithm, there have been high-profile
casualties and more and more websites have been penalized for unethical
practices.
If you feel that your website has been hit by a Penguin
penalty, then you will have to take some corrective action immediately. Every
hour that you delay will result in losses that can heavily impact your
business. If you hire a link removal expert or service, he or she will gather
the data that is needed to look at the backlink profile. There are some very
effective tools such as LinkRisk that can automate the searching process.
Once the report is got, the bad link removal expert will
analyze each of them individually. This is done to assess the risks they pose
on you website. Once it is determined that a link is bad, the link removal
expert will recommend the removal of such links from the backlink profile.
There are basically two ways in which the bad links can be removed. The first
method is the automatic method and the second is the manual method.
