Tuesday, May 12, 2015

The Goliath Rise of Xiaomi

About the Author
Neha Choudhary is a content writer and content marketing specialist at Cashkaro. She is a writing fanatic and when she’s not writing, she is technology, travelling and cooking. Being a book lover and a movie enthusiast, her mind is constantly revolving around new ideas. As a person, it’s a treat being around her owing to her jolly nature.

There was a time when mobile wars were between two tech giants- Samsung VS Apple. There were news items almost every day of how one company sued the other over patents and other Intellectual Property Rights. The scene is slowly changing with a third competitor coming in to take in a strong position and become a powerful competitor to reckon with.

Xiaomi has now become the fastest selling phone in China and is the world’s third largest manufacturer of mobile phones. What helped this lean start up take such a giant leap is the fact that it was able to recreate affordable versions of high end phones manufactured by Samsung and Apple that quickly became popular in China and Xiaomi is now being dubbed as the Apple of China.

Their marketing strategy was simple which was to tie up with online retailers and sell budget phones with decent specifications through flash sales which really grabbed attention towards Quarter Four of 2014.

It has yet to make a mark in the US and European countries however it has established itself in countries like India where customers want good quality phones at affordable prices providing high end specifications and Xiaomi is the answer.

Here are a few models launched by Xiaomi that are worth noticing:

Redmi Note 4G
This is a beautiful phablet with 5.5 inch screen and a 720x1280 resolution making the screen come alive with color and vibrance. What gives this an edge is that in just 10k it gives you high end features like a 13 MP rear camera and a 5 MP front camera to take amazing photo graphs and capture time beautifully. The camera comes installed with inbuilt filters that you can apply to really have a good time with the camera.

It’s powered by a 1.6 GHz quad core processor that makes it possible to seamlessly surf the net, stream videos and switch between apps. It has a good sound quality which is further enhanced if used with headphones which too come with various configurations you can apply to really get the sound you’re looking for.

It comes in Andriod 4.4.2 Kitkat which is upgradable to Lollipop and it supports 4G LTE as well which is very decent for the price it offers.

Redmi 2A
At just 133 grams with a 4.7 screen this phone is good for those who do not want a massive screen but want all the decent features of a good phone. Its screen has Corning Gorilla Glass 2 protection and runs on Andriod 4.4.4 Kitkat. It’s powered by a Qualcomm Snapdragon Quad Core processor of 1.2GHz and powers an 8 MP rear camera and a 2 MP front camera with autofocus, LED and geo tagging.

It is also capable of shooting 1080 p HD videos to bring alive your favourite moments. It’s screen comes with 720x1280 ISP LCD capacitive screen and for its budget it’s an amazing phone bringing all the features one could want.

This is a 5 inch phone offering from Xiaomi with a Qualcomm Snapdragon 801, Quad-core 2.5 GHz processor that really gives this phone seamless browsing and switching between tasks. It comes with a powerful 13 MP camera and a front 8 MP camera to really bring out your photos allowing you to celebrate life’s every moment.

It offers a screen resolution of 1080x 1920 which really brings the colors alive and makes this phone extremely addictive. It does not have an internal card slot but comes with 16GB and 64 GB space. It supports a fast battery charge capable of charging 60% in 30 minutes.

Xiaomi has quickly captured the market in very little time and is challenging the bigger and more established mobile firms in just a matter of 4 years. It is yet to be seen the actual heights Xiaomi would reach to in a few years!

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