Wednesday, July 15, 2015

Technology for your business – a quick guide for entrepreneurs

About the author:
John is an aspiring tech journalist and futurologist. When not trying to predict the future, he's fixing websites, or drawing cartoon animals.

Technology and business go hand in hand, and no business nowadays can survive without the right technology – that’s a given. If you keep up with what’s happening in the business world, you will know that there’s a lot of pressure to adopt new technologies. Businesses have to make the most out of the tools available to them in order to succeed and it’s important to think outside the box. Do you wonder what housekeeping tips and Twitter campaigns have to do with running a successful business? More than you might think.

Embrace the power of digital marketing
Digital technology has completely changed the way marketing works. If you want to convince customers and investors that your business is worth their time and money, you have to build an online presence that conveys exactly that. If you don’t have someone to look after your social media presence and do your content marketing for you, it’s important to acquire some of these skills yourself. Sign up for a service such as Hootsuite which will allow you to monitor all your online outlets and engage with clients on social media. Produce content that relates to your business but doesn’t promote it shamelessly but is useful for your customers instead - they will gravitate towards your product if they see that the business behind it is sincere and puts their interests and needs first. Keep it simple when it comes to visual content. Digital technology cannot only help you build a distinguished brand, but it can also help you grow your business.

Appearances matter
But not all communication happens online, and sometimes all you need is a great first impression in person. As an entrepreneur, you probably spend a lot of your time trying to convince people to invest in or use your services – and you probably know all to well that appearances matter when it comes to selling yourself and your business. This goes for yourself, your employees, and your office space. Of course, the most important thing is to know your housekeeping tips and tricks. If you’re not exactly a pro in the area, do yourself a favour and do research about some essential housekeeping tips online – don’t rely on others for a clean, sleek and trustworthy appearance. Technology can help you groom yourself, keep your office space clean and shiny in no time with revolutionary cleaning appliances, and impress your business partners with crisp and white shirts thanks to your smart washing machine at home. Don’t rely on others when it comes to how you present yourself – as an entrepreneur, you should take responsibility for all areas of your business.

Safeguard your business
You might already have moved big parts of your business into online applications or the cloud at the expense of spreadsheets and external hard drives. But the more you rely on digital networks, the more important a technology safety net becomes. As you make changes to the infrastructure of your business, remember to review the security features your network has. Are your internal communications as well as your customer’s information safe, and how many layers of protection do you need? Make sure that data transfers are safe as well – and never underestimate the power of a secure password. Sometimes, it really is as simple as that.

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