Monday, September 3, 2018

SEO Tips and Tricks for Small Businesses

Instead of speculating that you know about SEO or not, let me spare some lines about What SEO is? And why all businesses need this whether big or small?

SEO stands for “Search Engine Optimization.” It is the way of increasing quantity as well as the quality of the traffic to the desired site through organic search engine results. Let’s make it a little simple; the bakery owner would urge to get the more customers to his shop that do not just visit but also purchase his products. Similarly, a person having an e-commerce business wants visitors as well as serious buyers.

Subsequently, why businesses need SEO? Because it allows you to be found by the consumers, the people who are seeking your services or products on Google, Bing, Yahoo or any other search engine. In context, people can see you; they will get to know about your business and in return you will get store visits, calls, orders, and high revenue.

However, climbing up the ladder to search engine boom is a hard nut to crack, but it’s of no good to rank in the last pages of Google, sorry, but nobody has time to reach you there.

Then why not to use the simple tips and tricks that don’t cost anything but can do a million dollar work for you. So whether you are a small business owner or an entrepreneur or anyone who is interested in the SEO tips; let me tell you that the article is going to help out.

Know your Audience

Understanding your audience is imperative because they are the reason for your success. Anticipate, who is your targeted audience? What they like and how they spend their time over the internet? And what kind of content they find attractive? 

Next, use all that information to latch on their attentions. As an illustration, if your audience likes to read article you can add a blog corner at your website and it help not only increase the traffic but also the revisits. 

Help From a Google Map

Google Maps itself is a broad digital marketing strategy that encompasses many other plays in the SEO playbook. Google maps marketing is concocted by using Google maps service to make your business easier to find. 

This trick is indispensable for small businesses as well as large ones. So if you have a physical store from where you deal with your customers, then leave the rest to Google maps.

“Google My Business” is a tool, specifically designed to help businesses rank as high as possible on the Google Map Results in the relevant Google search result pages. Plus, you can use it for free.
Yes, speed does matters

Google is a smart beast, and it hates slow websites. Above all, the website speed is like a first impression your visitors, readers, customers make an instant verdict about you and your business on how fast or slow your website works.

In the nick of time, Google analytics explicitly offers some tools for small businesses; with the help of which you can, not only find out the speed of your website, but also leverage from detailed instructions on improving it.  

Keywords, your best friends

Using the right keywords can be the most natural tips yet the tricky facet. Ranking on the right keywords help a lot it can either make or break your website. Like using the similar keyword as your big competitor is a metaphorical two-way sword. It can help you rank, relatively higher but it won’t make much difference in the long run.
Using free keywords research tools like Keyword In or Soolve can help but for more exceptional results, you can go for Ahrefs which is a paid tool, and an example of its excellent work is the site PennySaviour.  

Build your social media strategy

Social media and SEO go hands in hands. We all can perceive it that a social media is a future, it’s an undeniable truth. Unfortunately, people are not taking benefit of it enough; but you can, as a smart business owner.

Social media platforms like facebook twitter or LinkedIn is a great way to give your brand a shape and identity. Plus, the facebook and twitter both have analytic pages so you can easily scrutinize who likes or who follows you along with a lot of data on potential customers.

It is advisable not to hire someone on second terms to manage your social media accounts, instead manage it yourself because you only know your business well.

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