Thursday, September 26, 2019

9 Reasons Your Customers Are Abandoning Their Shopping Carts (And How To Stop Them)

Did you know that three-quarters of all online retail purchases are abandoned before they’re completed? Shopping cart abandonment is frustrating yet common, and virtually all online stores face it at one point or another — no matter what ecommerce platform they’re using. 

Shopping cart abandonment is a hard pill to swallow, because these shoppers showed that they intended to make a purchase, but never did. However, there are a few things you can do as a business to prevent the loss of a sale proactively. Abandonment is highest on mobile devices, so mobile optimization is imperative. You can also offer incentives to get your customers to return back to their carts to complete a purchase by using reminder emails, which generally get a good 45% open rate. 

To learn more about how to stop shopping cart abandonment, check out the infographic below: 


Meredith Wood is the editor-in-chief at Fundera. She has specialized in financial advice for small business owners for almost a decade, and is sought out frequently for her expertise in small business lending. Meredith’s advice has appeared in the SBA, SCORE, Yahoo!, Amex OPEN Forum, Fox Business, American Banker, Small Business Trends, and more.
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