Generally, the category pages are the
essential one, especially for e-commerce websites. The archive pages get the
top rankings for the keywords that can gradually generate sales and profit.
Here, one can gain deeper knowledge about the SEO processing for the e-commerce
category pages and also enhance chances for getting the organic traffic totally
related to the products and services. Authorized SEO partners can involve in the optimization process for
more productivity.
Importance
of e-commerce category pages
There are several practices for the e-commerce
websites pointing to a hierarchical structure with three levels. Leaving the
homepages next one is the category pages. Some SEO work has to be done in order
to optimize ranking pages.
Whether the
category pages help to achieve the target?
The most important reason for giving
importance to the category pages is due to the main factor of its ranking. Most
of the e-commerce sites are not able to achieve its ranking specifically for
the individual product pages; because more or less same products are available
in the Search Engine Result Page.
A detailed
guide for the optimization of category pages
1) Optimize the category URLs
Initially, SEO starts by optimizing the
Uniform Resource locators and the category Uniform Resource Locators describe
each and everything about the web page without any additional character or
unnecessary data. The URL should be precise and also short in order to describe
the about the category. In case, if you are using the Wordpress and
Woo-commerce it is important to consider the option of category slug. At the
same time, the products can also be grouped together.
2) Enhance the category titles and META
Description
It is a great chance to give the stronger
signal about the web page including its contents. Account the following data
such as the keyword research. It is better to know about the keywords used by
the people in the space of search queries and sure it upgrades with the highly optimized
titles. Initially, start with the titles along with the keywords, then enhance
with the brand name.
The major description of the category page
does not have any direct impact on the on-page SEO, but it has a vital role for
getting the Click through Rate. Management is important in order to achieve the
target of the first page rankings for the concerned page.
In case, if there is no proper quality
description for each category page, then the snippet loses its value. This is
mainly good not for the brand and obviously, it does not encourage the people
to select it. The descriptions summarize the overall products and offerings.
3) Heading Tags & Text Content
Generally, the category pages should be
optimized more or less similar to that of the other web pages including the
posts of the website. This automatically includes the optimization of the H1
tag including the content of the page. The major condition is that the category
page should have only the H1 tag and it should be placed at the top and not at
the bottom. One and the only condition is that it should target the keywords in
a systematic manner. The same content should also be displayed as the same one
of the Meta description.
Typically, in content, a list of webmasters
finds more complexity to enhance the text content in an e-commerce category
page as it can break up the overall design of the web page. It draws more
attention from the vital elements of the web page pointing mainly the products.
The best way to overcome the complexity is to have some lines below the heading
tag and enhance some related data at the bottom most of the page. The internal
links are added to the sub-categories which are real work for the SEO.
4) Conversion of optimization elements
At any cause do not forget about the category
page which is one of the important forms of the landing page and the users can
view the information from the search engines, Facebook including the Ad Words.
This automatically means that it should include the elements which are an essential
one to encourage and also keep the users to the optimized store and they can
gradually convert too.
Each and everything discussed the e-commerce
homepage SEO in the above paragraphs are applicable for the category pages too.
The important things such as the logo, contact data, promotions, Call to action
buttons, Hyperlinks to the shopping car and the account, newsletter signups and
the menu options etc should find their unique place in the category pages. It
is better to pay attention to the most popular products.
5) Role of Visual Components and Usability
Elements
Besides the precise content, an enhanced
optimized category page should include the images and the other factors in
order to help the users to find the possible number of clicks. The top-notch
images are the most important one for the e-commerce website. In an era of the
physical products are sold, then the images are the medium one for the
promising customers in order to get know about the products in a detailed
manner. High-quality optimized images are only preferred because the bad
quality images can cost more for the consumers.
Optimization is the most important one for the
SEO and there is a list of ways to enhance the file size of the images without
losing any of its quality of the product. Especially, for the images use the
filenames and set the ALT text that makes a sense more. Yes, no doubt the image
size matters a lot and they are tested for different image sizes especially for
its type and it is experienced for the larger images too without any
complications in a reliable manner.
