Saturday, April 20, 2019

A Guide to optimize an e-commerce website category page

Generally, the category pages are the essential one, especially for e-commerce websites. The archive pages get the top rankings for the keywords that can gradually generate sales and profit. Here, one can gain deeper knowledge about the SEO processing for the e-commerce category pages and also enhance chances for getting the organic traffic totally related to the products and services. Authorized SEO partners can involve in the optimization process for more productivity.

Importance of e-commerce category pages
There are several practices for the e-commerce websites pointing to a hierarchical structure with three levels. Leaving the homepages next one is the category pages. Some SEO work has to be done in order to optimize ranking pages.

Whether the category pages help to achieve the target?
The most important reason for giving importance to the category pages is due to the main factor of its ranking. Most of the e-commerce sites are not able to achieve its ranking specifically for the individual product pages; because more or less same products are available in the Search Engine Result Page.

A detailed guide for the optimization of category pages

1)    Optimize the category URLs
Initially, SEO starts by optimizing the Uniform Resource locators and the category Uniform Resource Locators describe each and everything about the web page without any additional character or unnecessary data. The URL should be precise and also short in order to describe the about the category. In case, if you are using the Wordpress and Woo-commerce it is important to consider the option of category slug. At the same time, the products can also be grouped together.

2)    Enhance the category titles and META Description
It is a great chance to give the stronger signal about the web page including its contents. Account the following data such as the keyword research. It is better to know about the keywords used by the people in the space of search queries and sure it upgrades with the highly optimized titles. Initially, start with the titles along with the keywords, then enhance with the brand name.

The major description of the category page does not have any direct impact on the on-page SEO, but it has a vital role for getting the Click through Rate. Management is important in order to achieve the target of the first page rankings for the concerned page.

In case, if there is no proper quality description for each category page, then the snippet loses its value. This is mainly good not for the brand and obviously, it does not encourage the people to select it. The descriptions summarize the overall products and offerings.

3)    Heading Tags & Text Content
Generally, the category pages should be optimized more or less similar to that of the other web pages including the posts of the website. This automatically includes the optimization of the H1 tag including the content of the page. The major condition is that the category page should have only the H1 tag and it should be placed at the top and not at the bottom. One and the only condition is that it should target the keywords in a systematic manner. The same content should also be displayed as the same one of the Meta description.

Typically, in content, a list of webmasters finds more complexity to enhance the text content in an e-commerce category page as it can break up the overall design of the web page. It draws more attention from the vital elements of the web page pointing mainly the products. The best way to overcome the complexity is to have some lines below the heading tag and enhance some related data at the bottom most of the page. The internal links are added to the sub-categories which are real work for the SEO.

4)    Conversion of optimization elements
At any cause do not forget about the category page which is one of the important forms of the landing page and the users can view the information from the search engines, Facebook including the Ad Words. This automatically means that it should include the elements which are an essential one to encourage and also keep the users to the optimized store and they can gradually convert too.

Each and everything discussed the e-commerce homepage SEO in the above paragraphs are applicable for the category pages too. The important things such as the logo, contact data, promotions, Call to action buttons, Hyperlinks to the shopping car and the account, newsletter signups and the menu options etc should find their unique place in the category pages. It is better to pay attention to the most popular products.

5)    Role of Visual Components and Usability Elements
Besides the precise content, an enhanced optimized category page should include the images and the other factors in order to help the users to find the possible number of clicks. The top-notch images are the most important one for the e-commerce website. In an era of the physical products are sold, then the images are the medium one for the promising customers in order to get know about the products in a detailed manner. High-quality optimized images are only preferred because the bad quality images can cost more for the consumers. 

Optimization is the most important one for the SEO and there is a list of ways to enhance the file size of the images without losing any of its quality of the product. Especially, for the images use the filenames and set the ALT text that makes a sense more. Yes, no doubt the image size matters a lot and they are tested for different image sizes especially for its type and it is experienced for the larger images too without any complications in a reliable manner.  

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