How Ecommerce Business Owners Can Address the Fears of Online Shoppers
It’s no secret that internet security is a major issue for both online business owners and shoppers alike. According to a recent study, 67% of respondents claimed they fear they’d fall victim to a data breach at some point in the future, and 56% of consumers in another study said they are more concerned about the safety of their data now than they were a year ago.
As data breaches become more prevalent, internet users have reason to believe that it’s only a matter of time before their data is compromised in some sort of attack. This poses major problems for ecommerce businesses. As user trust in ecommerce platforms attenuates, by consequence traffic and sales will suffer.
So what can online business owners do to address the issue?
While there is no way to guarantee that your site is 100% safe, there are basic measures you can take to make your site safer. For instance, updating all admin passwords regularly or even encrypting your site with SSL and HTTPS standards is a big step in the right direction.
From there, you can make it your duty to update your teams about cybersecurity best practices and protocols so as to prevent team members falling for phishing scams. To learn more about what steps you can take to protect your business, check out the infographic below.
